1. Accredited Buyer Representative
WELCOME
Accredited Buyer Representative
A program by the Real Estate BUYER’S AGENT Council of the National Association of REALTORS® 1

2. About the ABR® Designation
The benchmark of excellence in buyer representation.
Awarded by REBAC
The Real Estate BUYER’S AGENT Council 1

3. About the Real Estate BUYER’S AGENT Council
ABR® designation
ABRMSM designation
More than 40,000 active members
Continuing education courses
One-year complimentary membership for ABR® designation course students SM
FOR MORE INFO...
Visit 2

4. REBAC Membership Benefits
REBAC’s Online Membership Directory
Find a Buyer’s Representative – a search function that helps consumers find a buyer’s representative
Excellent source for buyer agent referrals
Directory accessible to:
consumers
all REBAC members
state and local real estate associations
corporate relocation managers 2

5. REBAC Membership Benefits
Keeping up-to-date with:
Today’s Buyer’s Rep
REBAC’s award winning monthly newsletter exclusively for buyer’s representatives.
Contains:
news of events
changes in legislation
educational information 2

6. REBAC Membership Benefits
The Real Estate Professional
Keeping up-to-date with:
The magazine for real estate sales and management.
Covering fresh, relevant industry topics.
Bi-annual informational CD-ROM 2

7. REBAC Membership Benefits
Keeping up-to-date with:
REBAC HotSheet
REBAC’s weekly newsletter delivered by , containing concise summaries of current articles on subjects of interest to buyer’s agents. 2

8. ABR® Designation Benefits
Consumer and industry respect and recognition of ABR® designation
Marketing tools:
ad slicks – logos
postcards – brochures
press releases
REBAC
The Real Estate BUYER'S AGENT Council Press Releases
Why reinvent the wheel? Personalize these press releases and they're ready to use.
Finding the Right Home Historic Opportunities in Real Estate Pre qualifying Helps Determine How Much House You Can Afford
Discounts on products and services 4

9. ABR® and ABRMsm Designations
4 Easy Steps
Designation Candidacy
Education Requirement
Experiential Requirement
Maintenance Requirement 4

10. ABR® Candidacy Successful completion of this ABR® course
Maintain REBAC and NAR membership
Take up to three years to complete:
Transaction documentation
One elective course
ABR® candidates cannot use the ABR® logo or refer to themselves as an ABR®. 6

11. Frequently Asked Questions about ABR® and ABRMSM
Can I repeat the exam if I fail it?
Yes. Check the provider’s policy for fee.
When can I use ABR® or ABRMSM on my business cards?
Only when you have completed ALL of the designation requirements.
Can I put “ABR® Candidate” on my business card?
No. 6

12. Course Goals
Prepare real estate professionals to represent buyer-clients in real estate transactions and provide the quality of service and degree of fidelity to buyers that sellers have customarily enjoyed.
Offer methods for building a buyer representation business.
Develop a self-customized tool for conducting a buyer counseling session. 7

13. Course Components Chapter 1: Agency Relationships
Chapter 2: Creating Agency Relationships
Chapter 3: Client and Customer Relationships
Chapter 4: Buyer Service
Chapter 5: The Buyer Counseling Session
Chapter 6: Offers and Negotiations
Chapter 7: Building Your Buyer Agency Business
Exam