2. Social Media Solutions for SHRM Affiliates
Andrew Morton Director of Social Engagement SHRM Anne-Margaret Olsson Manager, Online Communities

3. 2016 SHRM VOLUNTEER LEADERS' SUMMIT
Defining Social Media 3
Isn’t
What is Social Media? +
2015 SHRM VOLUNTEER LEADERS' SUMMIT
2016 SHRM VOLUNTEER LEADERS' SUMMIT

4. My First Lesson in Social Media
2016 SHRM VOLUNTEER LEADERS' SUMMIT 4

5. Is it really that complicated?
Real, Relevant & Reliable Content
Content Management
No… But it’s not easy!
Selecting & learning the right platforms
Platform Management
Growing and meeting the demands of your followers
Community Management
2016 SHRM VOLUNTEER LEADERS' SUMMIT

6. SHRM’s Social Media: Strategies / Objectives
SHRM Facebook / LinkedIn Page
Information / Resources, Engaging, Feel-Good Content
SHRM LinkedIn Group / #NextChat
A place to share ideas, engage on HR Topics, network
Place to promote thought-leadership, engagement, and products in a meaningful way
Twitter
Engage with our Brand, gain resources / information
Engagement, place to promote SHRM’s Brand, drive audience to our brand sites / content, and promote event awareness and activity
LinkedIn 35%
Twitter 25%
Facebook 38%
2016 SHRM VOLUNTEER LEADERS' SUMMIT
*53% Female/ 47% Male 6

7. Who is Your Primary Audience and What are Your Objectives?6
Group Exercise
Defining Your Objectives and Audience
Who is Your Primary Audience and What are Your Objectives?
2016 SHRM VOLUNTEER LEADERS' SUMMIT

8. SHRM’s Army of ‘Virtual Volunteers’!
Peruse, Participate and then Produce
Follow the Rule 8

9. 2016 SHRM VOLUNTEER LEADERS' SUMMIT
SHRM Connect
Your Member Community
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10. 2016 SHRM VOLUNTEER LEADERS' SUMMIT
SHRM Connect
Your Member Community
Gain Advice and Expertise from Peers
More than 75% are satisfied with both ability to ask advice of and professionalism of other participants
Less concerned with ability to “market themselves” within SHRM Connect than within other communities (e.g., LinkedIn)
Majority want to see more members participate / engage
Member Exclusivity is Important / Anonymity Would be Okay
66% less likely to participate if open to non-SHRM members
Only 5% less likely to participate if there were anonymity
Ease of Use / Look, and Features are Key to participation
Clean, easy to navigate, ability to respond and follow discussions
updates for conversations I’ve participated in
Advertising would NOT negatively impact participation
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11. 2016 SHRM VOLUNTEER LEADERS' SUMMIT
Volunteer Exchange
Your Resource!
“Good Morning! Could I get some input on what some of the chapters buy their speakers at their local HR meetings?” - Rita
A community of 5,000 of our most powerful members! 11
2016 SHRM VOLUNTEER LEADERS' SUMMIT

12. 2016 SHRM VOLUNTEER LEADERS' SUMMIT13
Questions?
2016 SHRM VOLUNTEER LEADERS' SUMMIT

13. Thank You!