1. The Magic of Merchandising
Eye Candy!
The Magic of Merchandising

6. What’s the purpose? Define the business Create customer interest
Foundation of the customer experience

7. Basic Rules I should always look full Planned congestion is good
Change is good
Complications

8. Tricks of the Trade

9. Why it doesn’t work

11. Color, Numbers, and Style
Coordinate and complement!
Odd numbers
Asymmetrical
Fashion packet and Pantone

12. What is Rendu? More magazine than catalog More than just a brand
Price points
Why the name?

13. Customer Movement Which way will they go? What draws them in?
Lack of flexibility

14. Hot Spots

16. All about the customer!
How does it benefit the customer?

17. Store Events!

18. If all else fails…
It always helps to have at least one fashion guru

19. Questions?