1. Expression in a Media Object
Tying It All Together: Media & Semiotic Theory
Institutional Means of Transmission
The Cultural Encyclopedia:
Learned Codes, Genres, Symbolic
Correspondences.
Semiotic networks and
structures of meaning.
Subjectivities & Identities:
class, ethnic, national
& gendered identities;
sexualities
Ideologies &
Discursive Practices
Receivers/Reception/Audiences: Media construction of subjects: implied receivers and subject positions of interpreters
Producers/Production/Sending:
Shared codes and Contexts
of Production
Expression in a Media Object
Dialogic Encoding:
Intertexts & Intermedia Prior, Contemporary, & Presupposed works and genres
Dialogic Decoding:
Commentary, Supplements, Restatements, Interpretations
The Media System in which an expression appears: technologies & social hierarchies of media;
social & institutional histories of media forms and genres.
Economic and Industry Contexts;
Consumer Market Conditions