1. The Journal of Social Psychology
Differential Effects of Reciprocity and Attitude Similarity Across Long-Versus Short-Term Mating Contexts
Andrew T Lehr, Glenn Geher
The Journal of Social Psychology
Washington: Aug Vol. 146, Iss. 4; pg. 423, 17 pgs

2. Reciprocity
The tendency in people to become more attracted to those whom they believe are attracted to them.

3. What really attracts people together??

4.  Attitude Similarity OR
 Reciprocity

5. Short v. Long- Mating
Short-Term = Individuals want to mate but not develop LT bonds
Long-Term = Individuals want to develop LT bonds

6. Hypotheses
For two liking measures, including a likability measure and a behavior-intention measure, the participants who experience reciprocity in liking will score higher on multiple liking-relevant outcome measures than participants who don’t experience such reciprocity.
2. Participants who experience both reciprocal liking with and attitudes similar to those of a bogus stranger will rate a bogus stranger relatively positively across measures of likability.

7. Hypotheses cont…
3. Attitude similarity will be predictive of likability scores more under conditions of LT mating contexts than under those of ST mating contexts.
4. Reciprocity will be predictive of likability equally for LT liking and for ST liking.

8. Independent Variables
Attitude Similarity
2 Levels- high or low
2. Reciprocity
- 2 levels- high or low

9. Independent Variables cont…
Theoretical Construct: Attitude Similarity & Reciprocity
Operational Definition:
Attitude Similarity- vignette
Reciprocity- same vignette

10. Dependent Variable
Score given by participants relevant to Short Term and Long Term relationships
Theoretical Construct: likeability
Operational Definition: rating

11. Who
24 male (18-23 yrs. old) & 32 female (18-50 yrs. old) undergraduate and graduate students

12. What Social Attitudes Survey & Character Evaluation
Participants assigned to one of the four groups (high reciprocity, high attitude similarity, etc…)

13. 2x2 ANOVA for each of the 4 dependent variables

14. Results
No Significance

15. Results
No Significance

16. Reciprocity & LT liking
Results
Reciprocity & LT liking

17. Reciprocity & ST liking
Results
Reciprocity & ST liking

18. Conclusion - liking in both LT and ST mating contexts
Reciprocity strongly affected
- general liking scores
- liking in both LT and ST mating
contexts
Attitude Similarity & Reciprocity did not yield differences in LT and ST contexts
Attitude Similarity is subordinate to reciprocity in the development of intimate relationships??

19. What I Would Change - The age range of males and females
- Vary the cultural background of the participants more