1. POSITIVE ATTITUDE BUILDING

2. WHAT IS MEANT BY ATTITUDE
WHAT HAVE YOU GOT TO SAY?

3. WHAT IS AN ATTITUDE? Attitude is a state of mind
Your attitude is your mind-set
It is the way you look at things mentally
Attitudes are evaluative statements
They indicate one’s feelings either favourably or unfavourably to persons objects and or events

4. ATTITUDES ARE EVALUATIVE STATEMENTS
Attitude reflect how one feels about something
Eg. When someone says “I like teaching” he is expressing his attitude about his work

5. HOW ATTITUDE WORKS?
It is a cognitive and affective evaluation that predisposes a person to act in a certain way
Cognitive
Affective
BEHAVIOUR

6. THREE COMPONENTS OF ATTITUDES?
Cognitions (Thoughts)
Affections (Feelings)
Behaviour ( Actions and reactions)

7. THREE COMPONENTS OF ATTITUDES- AN EXAMPLE
Cognitions (My job is interesting)
Affections (I love my job)
Behaviour ( I am going to get to work early with a smile on my face- my intention to act)

8. DEFINITION OF ATTITUDE?
Attitude is defined as the persistent tendency to feel and behave in a particular way towards some objects, persons or events

9. WHAT ARE THE SALIENT FEATURES ABOUT AITUDES?
Attitudes are related to feelings and beliefs about people
Attitude is a response to persons objects or events
Attitudes affect behaviour positively or negatively
Attitudes undergo changes
Attitudes affect perception, and in turn, behaviour

10. HOW ATTITUDES ARE FORM ED- DIRECT LEARNING AND SOCIAL LEARNING
Attitudes are not inherited
They are acquired or learned by people from the environment in which they interact
The formation of attitudes is broadly classified in to two sources namely
1. Direct experience
2. Social Learning

11. PROCESS OF LEARNING ATTITUDES FROM OBSERVATION- DIRECT LEARNING
One’s direct experience with an object or person serves as a powerful source for his or her attitude formation
In other words attitudes are formed on the basis of one’s past experience in concerned object or person

12. PROCESS OF LEARNING ATTITUDES FROM OBSERVATION- SOCIAL LEARNING
The process of deriving attitudes from family peer groups religious organizations and culture is called social learning
In social learning a person acquires attitudes from his or her environment in an indirect manner
They acquire it mainly by observing their models

13. PROCESS OF LEARNING ATTITUDES FROM OBSERVATION- SOCIAL EARNING
Attention - focus on something
Retention - what observed must be retained
Reproduction - Behaviour must be practiced again and again
Motivation - learner must be motivated to learn from it

14. ROLE OF CULTURE IN ATTITUDE FORMATION
Culture plays a definitive role in the formation of attitudes
Eg- Indians earn for future requirements
Americans for that matter earn to enjoy the present

15. THREE TYPES OF JOB RELATED ATTITUDES
Job satisfaction - Individual’s pleasurable or positive emotional state toward his job
Job Involvement - the degree to which people immerse themselves in their jobs - It is identifying with one’s job
Organizational commitment - it is about employees loyalty towards their organizations - It is identifying with one’s organization

16. JOB SATISFACTION IS RELATED WITH FIVE SPECIFC JOB DIMENSIONS
PAY
WORK ITSELF
PROMOTIONAL OPPORTUNITIES
SUPERVISION
CO-WORKERS

17. JOB INVOLVEMENT
It is the degree to which employees immerse themselves in their jobs, invest time and energy in them and consider work as central part of their overall lives
Such employees tend to be high performers and seldom tardy and get absent

18. ORGANIZATIONAL COMMITMENT
It is an attitude about employee’s commitment to the organization
It is the process by which an employee identify with the organization and and want to maintain membership with the organization

19. WHAT IS A POSITIVE ATTITUDE ?
WHAT HAVE YOU GOT TO SAY?

20. WHAT IS A POSITIVE ATTITUDE?
Attitude is the way you communicate your mood to others
The way you perceive the world and your position in it directly affects your dealings with others
a positive self image will reinforce and improve both professional and personal relationships

21. ATTITUDE IS YOUR MENTAL FOCUS ON THE OUTSIDE WORLD
Like using a camera you can focus or set your mind on what appeals to you
You can see situations as either opportunities or failures
Examples
A hot summer day may be beautiful or ugly
A departmental meeting is either interesting or boring

22. ARE YOU AWARE OF THIS?
When you are optimistic and anticipate successful encounters you transmit a positive attitude and people usually respond favourably
When you are pessimistic and expect the worst your attitude is often negative and people tend to avoid you
Quite simply you take the picture of life you want to take

23. EMPHASIZING THE POSITIVE AND DIFFUSING THE NEGATIVE
Emphasizing the positive and diffusing the negative is like using a magnifying glass
You can place the glass over good news and feel better or you can magnify bad news and make yourself miserable
Magnifying situations can become a habit
if you continually focus on difficult situations the result will be exaggerated distortions of problems

24. A BETTER APPROACH Imagine you have binoculars
Use magnifying end to view positive things
Use the other end whenever you encounter negative elements to make them appear smaller
Once you know to highlight the positive you are on the right road

25. WHAT CAN WE LEARN FROM THIS?
Think more about the positive things and try to make use of the positives to drive your life
This means that you have learnt to alter your imagery to highlight the positive
This means that you are on the right road

26. REMEMBER. ATTITUDE IS NEVER STATIC
REMEMBER! ATTITUDE IS NEVER STATIC! IT IS AN ONGOING DYNAMIC PERCEPTUAL PROCESS

27. Unless you are on constant guard negatives can slip in to your mind which make your mind time spend on difficulties rather than on opportunities

28. If negative factors stay around for a long time they will be reflected in your disposition The positive may be still there but may be overshadowed by the negative

29. Challenge!
Push the negative factors to the outer perimeter of your thinking
Those who will learn the trick will reflect it and others will notice it
Of course! No one can be positive all the time
Excessive optimism is not realistic
Positive attitude is not an act. It must be genuine

30. HOW TO MEASURE ATTITUDES
Self- Report
Indirect tests
Direct observation Techniques
Psychological Reaction Techniques

31. HOW TO CHANGE ATTITUDE? Filling in information Gap use of fear
Resolving Discrepancies
Impact of peers
The co-opting approach

32. Thank you