1. Measuring and communicating the Impact of Heritage
Mark Webb, The Prince’s Foundation

2. Why Measure Impact? Shows what’s working/ not working
Efficient allocation of resources
Donors/ funders ask for it
Widen the net of potential funders

3. HLF and Outcomes

4. Does Heritage Measure Impact Currently?
What does the heritage sector say?
75% of charitable sector see impact measurement as a way of life
Typical heritage measures: numbers of volunteers, event attendance, case studies
But is this what investors want to see?
New Philanthropy Capital survey 2014

9. Investors want to see data on social benefits
Volunteer benefits, not just numbers
Wellbeing impact for local community
Social prescribing – help communities live longer and be happy (ie wellbeing first and then access to services later)
Ask the investor what they want to see

10. What can Heritage do for Health and Wellbeing?
Reduce social exclusion and isolation
Improve self-esteem and worth
Reduce stress, anxiety and depression
Increase physical activity – reduce obesity/ diabetes
Improve lifestyle choices, drinking/smoking
Support self-improvement through training and volunteering
Learn new skills and develop new interests
Encourage pride of place and community engagement

11. Sources of Data Historic England Heritage Counts – good start
Look at methodology and base data, eg AMION & Locum Consulting (2010) Impact of Historic Environment Regeneration
Local authority data – neighbourhood impact, increased pride, wellbeing (fewer GP visits etc)
Quantitative vs qualitative data
How do you translate qualitative data into a statistic?
SMART objectives and impacts

12. Techniques
Social return on investment – use measures adopted by national health bodies, eg improvement in resilience, self- confidence, life satisfaction, people moving to full-time employment
H.M. Green Book – techniques used by government re social impact, eg Stated Preference method (ie value people place on a visit to a museum).
Case study: Natural History Museum
Third party evaluations
THE GREEN BOOK
Appraisal and Evaluation in Central Government

13. Who should measure impact?
Everyone – not just fundraisers
Finance directors, trustees
Embed in the organisation