1. Lionel Maltese Maitre de Conférences Aix Marseille University – CERGAM IAE Aix-en-Provence Associate Professor Sport Event Management Kedge Business School Assets Manager ATP – WTA Events and consulting Member of the Executive Committee FFT – Roland Garros – Economic Development Twitter

3. What is strategy ?
"Strategy is the direction and scope of an organisation over the long-term: which achieves advantage for the organisation through its configuration of resources within a challenging environment, to meet the needs of markets and to fulfil stakeholder expectations".

5. Associate Professor Kedge Business School Since 1999 Professional
Research
Aix Marseille University
Laboratory
Since 2005
Maitre de Conférences
Aix Marseille University
Strategy & Communication
Associate Professor Kedge Business School
Sport &
Event Management
Since 1999
Professional
ATP & WTA
Events management
Manager
Member of the Executive Committee
Economic Development – Business Strategy
Consulting
Strategy & Event Marketing

6. SEMINAR GOALS Personal Reputation « Job » Activation Branding
TALENT MANAGEMENT

8. Assets Manager : the « road » for EFFICIENCY ?

9. The right effort allocation
Reducing costs of inputs
To achieve the goals

11. Success comes from knowing that you did your best to become the best that you are capable of becoming. John Wooden
Competencie ?
EXPERIENCE
Knowledge
EXPERTISE
Know-How
TEAM
Being
(know how to be)

12. Vince Lombardi

14. Interpersonal “ties” efficiency (Granovetter, 1973)
“The Strength of Weak Ties”, 4 criteria :
Relation duration
Emotional intensity
Intimacy
Services reciprocity between stakeholders

15. Your program in July Lionel Maltese (15H) Jean-Philippe Danglade (9H)
Monday 2 (10H-13H : 3H) : Seminar presentation & Managing your chance and you personal network
Wednesday 4 (9H-12H : 3H) : Personal reputation management / Jo Tsonga Case
Thrusday 5 (9H30-12H30 : 3H) : Managing Yourself & Job Competitive activation
Jean-Philippe Danglade (9H)
Thursday 3 (3 H : 9H-12H) :
Monday 9 (3 H : 9H-12H)
Tuesday 10 (3 H : 9H-12H)
Lionel Maltese : coaching cession & exam training
Wednesday 11 (9H-12H : ) : Coaching Session : Your Talent Strategic Management
 Final exam oral (LM) : Thursday 12 9H30-13h30

16. Personal case : from theory to practice
I. My Ecosystem
II. 4 keys to manage my chance : social abilitity
Be aware
Be connect (interpersonal networking)
Recycling : learning for failures
Anticipation
III. Strategic networking : « Ethnological » relations
IV. Bonus : Business activation  you value added

17. My strategy : creating my ecosystem !
Teaching
Media
Communication
Students
Alumni
Customers
Applied Research
Business
Consulting

18. Managing my Chance Be aware : Social Media – Business Intelligence
Be connect (interpersonal networking) : Public Relations – Key personnal relations – Sport « Bridge »
Recycling : learning for failures
Anticipation : CEO and Politics life

19. Personal Value Added TIME MANAGEMENT SOCIAL CAPITAL TEACHING
CONSULTING
RESEARCH
PERSONAL
BRAND
INDENTITY
REPUTATION
COST
ADVANTAGE
« versatility »
COMMERCIAL
ACTIONS