1. Invest In Youth Breakfast March 21, 2018 Intro to Social Media #InvestInYouth2018

2. Actively recruit Table Captains
Primary Objectives
Through Social Media channels, particularly Facebook and LinkedIn, we have an opportunity to share our stories in an effort to achieve the following objectives:
Raise brand awareness
Actively recruit Table Captains
Drive attendance
All in anticipation for our biggest fundraising event ever! The Invest In Youth breakfast on March 21, 2018.

3. 50th Anniversary!!! Value of Social Media Facts
Facebook: 62% of marketers for nonprofits say this is their most important platform.
LinkedIn: is the next most important platform.
50th Anniversary!!!
Let’s raise awareness NOW for a banner end of year … and 50th Anniversary celebration!

4. Best Practices Best Practices
Get personal and tell your “why” for supporting YES
Personal stories draw in your audience, which leads to more engagement
Be consistent / post frequently (weekly or bi-weekly)
You don’t need to author every piece of content; simply share what you see on our FB and LI pages and include a brief comment, PLUS a Call-to- Action
Call-to-Actions are requests for SUPPORT
Example: “Join me!” or “Private message me for more information about YES and how you can get involved in supporting our local youth!”

5. Get social: Facebook Friends/Family/Community
Like Us:
Click and LIKE our YES page:
thEastsideServices/
Click on the event page: “Invest in Youth Breakfast”
nts/ /
Select “I’m going”

6. Get social: Facebook
Share your story about “WHY” you support YES and invite your Facebook friends to attend.
Encourage 5 “friends” to Private Message you with interest in becoming a Table Captain
#InvestInYouth2018

7. Get social: Facebook Comment: On the breakfast
Why you’re excited to attend and participate as a Table Captain
Why it’s important to YES
Why YES is important to you
Comment:
On any posts you see on our Facebook page
Share:
On your timeline or in a private message
The breakfast event
Any posts that move you

8. Sample Facebook Post: (long version)
Carrie Morris Shares Why She Continues to Support YES!
Recently, one of my kids came to me with thoughts of serious depression. It’s a fact: depression amongst today’s youth is on the rise and as I recently posted, during the first month of this school year, suicide interventions increased by 40% from last year. Knowing the facts, we didn’t take our son’s emotions lightly. We have been working closely with our pediatrician and a counselor, getting the much-needed care that my son needs.
For families like mine, and for kids like my son, Youth Eastside Services (YES) offers expert mental health counseling, substance abuse treatment, education and prevention and psychiatric services to children, teens, and families, regardless of their ability to pay. In order to provide “open access” programs like the ones that YES offers, they need OUR support.
I am thrilled to announce that I will be serving as a Table Captain at the “Invest in Youth” breakfast on March 21st. This being my second year, I’d love it if you would join me! Or, perhaps you’d like to serve as a Table Captain! This year’s breakfast will be extra special… more info to follow.
Private message me to learn more! And thank you for supporting me! #InvestInYouth2018

9. Sample Facebook Post: (short version)
Carrie Morris Shares Why She Continues to Support YES! I am thrilled to announce that I will be serving as a Table Captain at the “Invest in Youth” breakfast on March 21st.
YES offers expert mental health counseling, substance abuse treatment, education and prevention and psychiatric services to children, teens, and families, regardless of their ability to pay. In order to provide “open access” programs made up of evidence-based practices, like the ones that YES offers, they need OUR support.
Please join me! Or, perhaps you’d like to serve as a Table Captain!? It’s a great event with a real purpose to get behind. This year’s breakfast will be extra special.
I appreciate everyone’s willingness to support my efforts in helping YES serve as a lifeline for kids and families in East King County.
Private message me with questions and/or to learn more! #InvestInYouth2018

10. Get social: LinkedIn Corporate/Peers/Leadership
Follow our LinkedIn Page:
Scroll down to read some of our recent posts
Like/Share or Comment
Go to the Home Feed on the main page and “share” your own idea (see sample on the next slide)
Include #InvestInYouth2018 and @YouthEastsideServices

11. Sample LinkedIn Post
#InvestInYouth2018
#InvestInYouth2018

12. Questions?
The contents contained in this deck are meant to serve as “thought starters” and provide samples that you can use in your own social media postings.
REMINDERS:
share your personal stories for greater engagement
be consistent with your postings/comments/shares (schedule this time either weekly or bi-weekly)
Include a specific call-to-action; ASK for support (i.e., in the form of serving as a Table Captain or attending the event as your special guest).
Need help:
Brooke Wiles
Carrie Morris
Social media can help us achieve our goals: to raise brand awareness for YES, actively recruit Table Captains, and drive attendance to the #InvestInYouth2018 breakfast!
Thank you,
The Fund Development Team