1. American Airlines Rebranding
Erika Biederbeck
Darin Devine

2. American Airlines Rebranding
American Airlines rebranded for the first time in over 40 years
Total rebranding: Logo, interior and exterior of plane, kiosk, terminal, website, etc.
Took over 2+ years to meet with branding consultants
Ordered 550 new planes
“The old identity was slightly skewed to a more powerful American image. We needed to move it to, we call it ‘American spirit’.” –Sven Seger
Technology. Entertainment. Progress.

3. Logo

7. Questions?
Do you think they went in a good direction with the new brand image?
Will the rebranding be successful?
Do you think this rebranding is enough to save the company?

8. Source