1. Custom Media

2. Who is Our Target Customer?
Companies who are already investing in TBMG and/or SAE products
Content rich customer – can repurpose existing content
Content poor customer – needs help in the development and promotion of content
Customers looking to generate a thought leadership position in the market

3. Unmatched Audience Reach
GEM Database
Over 1.1 million technology leaders
Unified Audience Data
Demographics
Behavior
Contextual Data

4. What’s Available . . .

5. Content Rich Example 3M – current sales $37,264
Industries
Automotive
Commercial Solutions
Communications
Defense
Design & Construction
Electronics
Energy
Health Care
Manufacturing
Mining, Oil & Gas
Safety
Transportation

6. 3M Custom Media Plan Target individual divisions
Automotive
Defense
Electronics
Multiple TBMG/SAE product campaign
Get attention of ad agencies, backdoor approach
Martin Williams - Minneapolis

7. Content Rich Example Acromag, Inc. – current sales $9,286
Industries
Automotive
Military
Astrophysics (Big Bang Theory)
Services
Contract Manufacturing

8. Acromag Custom Media Plan
Not marketing savvy, heavy engineering influence
New products – 2nd half of 2016
Have engaged in E-Sources, Newsletters, some Custom Media
Web site loaded with content
E-blasts to expand distribution of bi-monthly newsletters
Tech Talk/Webinar program
TBTV Channel Sponsorship

9. Content Poor Example Abbott Technologies, Inc. – current sales $15,385
Industries
Aerospace
Communications
Defense
Energy/Utility
Industrial
Transportation

10. Abbott Technologies Custom Media Plan
Ad agency very hands-on, military-centric
Expanding sales arm
Need to expand beyond ADT
Web site loaded with specs sheets (boring!!!!)
Candidate for digital catalog
Tech Talk/Webinar program
White papers for other industries served

11. Content Rich Example Nordson EFD – current sales $24,200 (EFD and Medical)
Industries
Aerospace/Defense
Automotive
Medical
Electronics
Semiconductor

12. Nordson EFD Custom Media Plan
Changes in marketing team has resulted in less contact for us
Engaged in E-Sources and Newsletters
Web site loaded with content
Whitepaper Spotlights
Tech Talk/Webinar program
TBTV Channel Sponsorship

13. Custom Media Summary Unmatched Audience
Large Variety of Products Available
Target Companies Investing in TBMG and/or SAE Products
Dedicated Editor for Custom Media
Custom Media = $$$