1. READERSHIP RESULTS Q3 2017 to Q2 2018 June 2017 to July 2018
EMBARGOED UNTIL NOON
6th September

2. PRINT
UPDATE

3. 453,000 806,000 THE NEW ZEALAND HERALD READERSHIP
AVERAGE ISSUE READERSHIP ON AN UPWARD TREND
453,000
Kiwis read the NZ Herald on a typical day
806,000
Kiwis read the NZ Herald over a week
AIR Down 6,000 readers (-1%) vs Previous Release
AIR Up 23,000 readers (+5%) vs Year Ago
Source: Nielsen CMI Q – Q AP15+

4. NEW ZEALAND HERALD BRAND AUDIENCE
DAILY BRAND AUDIENCE STILL OVER A MILLION
Daily brand audience 1,044,000
+6% year on year
Weekly brand audience
1,655,000
+7% year on year
Source: Nielsen CMI Q – Q AP15+

5. METROPOLITAN NEWSPAPERS
THE NZH STILL THE NUMBER ONE MET IN THE COUNTRY
All mets have declined slightly on last period with ODT seeing largest decline.
The Press has now got a larger readership than the Dom Post and YOY has increased their readership by 3%
Source: Nielsen CMI Q – Q AP15+

6. NZH READERS ACROSS THE WEEK
ALL WEEKDAYS ARE UP ON LAST YEAR
Source: Nielsen CMI Q – Q AP15+

7. 591,000 THE WEEKEND PROPOSITION HUGE, HIGH VALUE AUDIENCE
Combined Saturday/ Sunday Readers who are engaged for 1h:32m across the weekend
Audience Profile
Families with older kids
Empty nesters with high disposable income
Top occupations
Investment property owners
Portfolios of share & investments
Source: Nielsen CMI Q – Q AP15+

8. WEEKEND NEWSPAPER READING NORTH ISLANDERS
Decision making
Out and about
Relaxing at home
North Island daily newspaper readers start reading their paper a little later in the day at the weekend, with 32% saying they are reading between 9am and midday.
Between 9am-5pm at the weekend, 35% of North Islanders are heading to the mall, with 40% going to the supermarket – daily newspapers are reaching these shoppers at the last minute to help them decide what to buy
On Saturdays, NZME daily newspapers reach 623,000 people, more than twice as many^ people than those tuning in to TV 1 6am to midday on Saturday, and five times more than are watching Three across the same 6hr period
Source: Nielsen CMI Q – Q Jul ’18 TV/Online fused.
Base: 15+ Read daily newspaper in last day, Northern/Central (n=726,000)
^Source: Nielsen TAM 1/7/17 – 30/6/18. Target: 15+

9. HERALD ON SUNDAY
STILL THE NUMBER ONE SUNDAY NEWSPAPER ACROSS THE COUNTRY
The Herald on Sunday first pulled away from the Sunday Star Times in the Jan-Dec release
Herald On Sunday has 60% share of the Sunday Market
A combination of SST and Sunday News reaches 305,000 – still 31,000 readers behind the HoS
Source: Nielsen CMI Q – Q AP15+

10. THE ENGAGEMENT STORY 39mins 49mins 43mins 442,000 505,000 336,000
THE NEW ZEALAND HERALD BRAND
39mins
Reading the Mon-Fri Herald
49mins
Reading the Weekend Herald
43mins
Reading the Herald On Sunday
57% visited nzherald.co.nz in the last month
27% read content on NZ Herald app
56% visited nzherald.co.nz in the last month
55% visited nzherald.co.nz in the last month
25% read content on NZ Herald app
442,000
Average Issue Readership
(Mon-Fri)
505,000
Readership
336,000
Source: Nielsen CMI Q – Q AP15+

11. Magazines up on last period
MAGAZINES TRENDING UPWARDS
MOST MAGAZINES UP YEAR ON YEAR
Magazines up on last period
Unduplicated audience
119,000
+4,000 vs Previous Period
Unduplicated audience
214,000
+4,000 vs Previous Period
Unduplicated audience
262,000
+1,000 vs Previous Period
Source: Nielsen CMI Q – Q AP15+

12. VS MAGAZINES & COMPETITORS
NZME MAGAZINES REACH 616,000 ACROSS THE WEEK
Unduplicated audience
214,000
227,000
256,000
262,000
286,000
288,000
119,000
Unduplicated
audience
356,000 VS
Fashion Quarterly (Quarterly) 160,000 NZ
Listener (weekly) 194,000
Kia Ora
(Monthly) 367,000
Nadia Lim Magazine
(Bi Monthly) 154,000
Metro
(Bi-Monthly) 141,000
The TV Guide (weekly)
324,000
NZ Life & Leisure
(Bi-Monthly) 89,000
NZ Woman’s Weekly (Weekly)
526,000
Source: Nielsen CMI Q – Q AP15+

13. NZME PRINT/DIGITAL NEWS BRANDS* REACH 61% OF THE NORTH ISLAND EACH WEEK
Northland
66%
Hawke’s Bay
78%
Bay of Plenty
65%
Rotorua
76%
Manawatu/Wanganui
61%
Source: Nielsen CMI Q – Q AP15+
*Daily and community newspapers, includes weekly claimed nzherald.co.nz

14. REGIONAL DAILIES NZME REGIONALS REACH 257,000 ACROSS THE WEEK
Source: Nielsen CMI Q – Q AP15+

15. 990,000 REACHING NEARLY A MILLION NORTH ISLANDERS EVERY WEEK
Across a week, NZME daily newspapers* reach
990,000
people (34% of North Islanders aged 15+)
Source: Nielsen CMI Q – Q Base: 15+
*NZ Herald, Bay of Plenty Times, Rotorua Daily Post, Northern Advocate, Wanganui Chronicle or Hawke’s Bay Today

16. 990,000 readers (weekly reach)
MORE THAN ALL THE OTHER DAILY NEWSPAPERS COMBINED +
990,000 readers (weekly reach) =
The Dominion Post + The Press + Otago Daily Times + Waikato Times + The Gisborne Herald + Taranaki Daily News + Manawatu Standard + Greymouth Star + Ashburton Guardian + Timaru Herald + The Southland Times =
974,000* readers (weekly reach)
Source: Nielsen CMI Q – Q Base: 15+
*Excludes Nelson Mail and Marlborough Express as these titles are no longer published daily

17. GROWING READERSHIP YEAR ON YEAR
Source: Nielsen CMI Y/E Q – Y/E Q Base: 15+
*NZ Herald, Bay of Plenty Times, Rotorua Daily Post, Northern Advocate, Wanganui Chronicle or Hawke’s Bay Today

18. Mon-Fri Average Time Spent Reading Saturday Average Time Spent Reading
NZME DAILY NEWSPAPERS REACHING OVER HALF A MILLION KIWIS EVERY DAY
Mon-Fri Average Time Spent Reading
Saturday Average Time Spent Reading
NZ Herald 39 49
Northern Advocate 29 35
Bay of Plenty Times 34 40
Hawke’s Bay Today 32 44
Rotorua Daily Post 30
Wanganui Chronicle 45 50
On an average day,
577,000
New Zealanders read an NZME daily newspaper*
Breakfast on TV 1 reaches an average of 191,900^ people aged 15+ each weekday
(on a typical day The AM Show reaches 112,400^)
Source: Nielsen CMI Q – Q Base: 15+
*NZ Herald, Bay of Plenty Times, Rotorua Daily Post, Northern Advocate, Wanganui Chronicle or Hawke’s Bay Today
^Source: Nielsen TAM 1/7/17 – 30/6/18. Target: 15+

19. MULTI-MEDIA REACH WITH NZME BRANDS
NZME radio brands reach 42% of the North Island – adding in our print brands increases reach by 23 percentage points to 65%
Source: Nielsen CMI Q – Q Jul ’18 TV/Online fused. Base: 15+
NZME Print includes all print brands (daily/community newspapers and magazines)

20. THE POWER OF PRINT
“It’s no surprise that Facebook ran its apology in print – the combination of heritage, authority, gravity, context, performance and audience make it the most suitable medium for comms like this. The bigger question is whether it is enough – and whether Facebook will need to run more in the future.”

21. THE KEY POINTS DAILY BRAND AUDIENCE STILL OVER A MILLION
Herald readership has grown by 5% YOY to 453,000 readers on an average day
Weekly brand audience (newspapers + online) has increased by 285,000 people vs two years ago to 1,655,000
The Weekend Herald still has more than half a million readers
Herald on Sunday remains NZ’s best read Sunday Newspaper, with 89,000 more readers than the Sunday Star-Times.
Over the weekend NZME Newspapers reaches 591,000 highly engaged, readers.
Engagement with NZH Brand is strong, we don’t lose our readers once they are done with their daily newspaper. They are still keeping up to date on our website and app.
Nearly all our magazines saw YOY readership increases – the magazines combined reach 616,000 people each week
Source: Nielsen CMI Q – Q AP15+