1. Taking Art Off The Walls
Exposure
Taking Art Off The Walls

2. Opportunity -Publicity -mobilize art -The Artists & expression
-Pride & Accessibility

3. Our Team Rachel Eastwood, 2018 Eliza Grace, 2018 Alex Natarajan, 2018
Chief Financial officer
president
Chief marketing officer

4. People Artists are essential to our work Justin Bellinger, 2018
Kobi Theiler, 2018

5. Context Work within the University/Appeal to different niches
Traditional Pieces
Sports market
Duke Architecture
Abstract Work
Recognize that college
students have limited
budgets

6. Risk & Reward Profit The artists: participation & quality
Ability to sell in University Stores
Trend must catch on
Profit
dollars manufacture cost
sell for 3/2 dollars each = 402 profit
exposure to the artist
Alexa Levy, 2014

7. ?
will this idea catch on

8. Practice Round: Prototype Profits$3 $2
-53 stickers
-$159 /one week
- Minus cost of
production ($73)= $86

9. Market -appeal to a wide array of students once established
-customizable, easily market a wide variety of products to appeal to the maximum amount of people
-half of all undergraduates (~3,250)
-Quarter of Graduate students (~2,000)
- Eighth of monthly visitors (~500)
Alex Levy, 2014

10. Projections -How does this apply across the Duke campus?
- produce 4 new stickers/month, 100 each
- $3 Each
- Profit of $736/month and $8,832/year
-If we added 2 T-shirts/month, 20 each
- $25 each
- profit of $600/month, $7,200/ year
- Total profit per year = $16,032
and this is if we sell the entirety of all of our products
Kobi Theiler, 2018

11. Investment
-$16,032/year growing organically and 2 types of products, selling 100%
-with investment of $5,000:
- 5 different types of products, 14 different variations, 590 units
- Minimum estimate, 50% of products = $4,530.20
- Middle Estimate, 75% of Products $19,410.20
- Maximum estimate, 100% of products = $36,330.2
- ESTIMATES INCLUDE PAYING BACK $5,000 LOAN and $3,000 advertising
say “while we are not dependent on this business to live this is the perfect time to keep growing it”
-pessimistic, realistic, optimistic -- potential
-consider before taxes
-how much we would make each
-keeping this on the side, finding out where its at, getting better projections of how much we will sell each month, cut costs in this way, selling in -more bulk and using economies of scale -- wholesalers
--take into account overheads
-opportunity costs of not having enough vs. massive stranded inventory
-goal of the business -- side business or how we see it in 5 years?
-consider how we could expand to the other campuses -- costs incurred with that
-how much we each would make in one year -- what would go to brand ambassadors at other campuses
-model for the other campuses
-keep it small unc and nc state then say we would consider moving across the nation
-use excess to start at other colleges -- show them what we are doing
-what it would cost to move to another campus, multiply that across any campus we move to
-say “while we are not dependent on this business to live this is the perfect time to keep growing it”
-what kind of people do we want on other campuses
-hire regional managers -- place a regional manager over a number of campuses in a regional area
-campus reps -- this works within the context/want money, know their school best
-professional manager - chief operating officer, someone who knows how to structure the business, in charge of expansion -- it could become out of -our range as college students, centralized production/quality control
-assuming that we would eventually sell stuff on sale
-very low financial risk, we can also fund the future month with the last months profit
-worse case scenario -- we will never lose money on this business
-mention that website would be where we would sell in the off months -- getting the website on the sticker

12. In total
-With reduced prices and sales throughout the year we estimate we could sell in between the middle (~19,000) and top estimate (~36,000)
-This is just on Dukes Campus

13. The Long Run
- Currently, customers learn of Exposure at time of purchase
- promotion & Advertisement
- online store/Label
- more products
- more artists and more exposure
- cut costs/use wholesale
- move to other campuses
-while we calculated
Gigi Falk, 2018

14. Moving to other Campuses and Expansion
- after one year at Duke we would make between $19, $36,330.2
- use this to move to UNC and NC state
- 3 different products
-2 Campus Reps, 15% of profits
- $3,000/year advertising costs
-make $2, per campus first year, 75% of products
- after this, move across the nation
- professional manager/regional managers
-use excess to start at other colleges
-we need to choose reps that represent us, potentially artist at the school
-our range as college students, centralized production/quality control

15. Goals get to know the culture of the schools final presentation:
-5 really intense ppl
-15 minutes not including q and a
-put FINAL in the google folder
-submit a written document that summarizes the projects -- due the 27th
describe your market, whats the problem, who has this problem what makes them unique, how many of them are there, how bad is the problem, details explanation of the solution, financials very detailed, expense structure, how we came up with everything. 3 scenarios pessimistic, risk rewark analysis, heres what we think the realistic rnage of outcomes is, heres the risk associated with each, which is the right way to proceed, what our plan is with this going forward
how do we see this business in 5 years?
we wanna get to a point where people are contacting us from other schools -- we want to be sought after -- we dont have to immediately start with marketing if people already know about us
we want people to be excited that exposure is coming to their campus
from campus to campus, the sell job on the artists will be easier and easier
we dont know if this would ever make us leave school, make this our only focus but it is something we will want to continue

16. Thank you!
Sydney Palumbo, 2018
Kobi Theiler, 2018
Gigi Falk, 2108