1. Identifying Career Opportunities
Define Career Goals
Careers in Marketing
Activities in lab

2. Success in the New Economy
Answer questions from the video on the next slide.

3. Video Questions

4. “Choose a career you love and you will never work a day in your life!”
Choosing a Career
Career is what you will do to earn a living over the years
Progressively responsible jobs
(job, occupation, career, industry)
Requires careful thought and preparation
“Choose a career you love and you will never work a day in your life!”

5. Choosing a Career Define your lifestyle goals:
The life you would like to live
What is important to you (family vs money)
Weekdays vs weekends
Influenced by:
Where you live, culture, transportation, relationships, income desired

6. Choosing a Career Conduct a self-assessment
Values are beliefs that guide the way you live.
Working hard – value achievement
Interests are the things that you like to do (photography, working on cars, listening to music)
Take a career interest survey

7. Choosing a Career Conduct a self-assessment (continued)
Aptitude is an ability or natural talent
Potential to learn
Personality is the combination of all of the unique qualities that make you who you are.
Personality test, how you handle stress, challenges, people, etc.

8. Choosing a Career Conduct a self-assessment (continued)
Work environment – where you work
Surroundings, sights, sounds, smells
Relationship preferences
Prefer working alone or with people or both

9. Choosing a Career ID Possible Career Choices and Gather Information
Library,internet, work experience,interviews
O*Net (occupational outlook handbook)
Interviews with a professional
OJT – on the job training (you can learn something from every job you have!)
Internships-experience w/without pay

10. Choosing a Career Evaluate Your Choices
Compare and contrast your personal profile with the career profile
Values
Interests
Personality
Preferences
Skills and aptitudes
Education/training

11. Choosing a Career 5. Formulate Planning Goals
Where you are to where you want to be
Should be specific (detailed and measurable)
“I want to make lots of money” is NOT specific
Should be realistic (attainable)
Being a nurse is probably not an option if you faint at the sight of blood!
Work backwards in time from end to what needs to happen along the way!

12. Choosing a Career 6. Professional Development and Outline Your Plan
Education and training to reach your career goal (short and long-term)
Create an Action Plan…BEGIN!

13. Careers in Marketing
What skills have YOU learned in marketing thus far?
_____________________

14. Careers in Marketing Overview Benefits Trends
33 million Americans earn a living in marketing! That’s one in every 3 jobs!
Benefits
Above average income
Advancement and visibility
Trends
E-commerce and diversified markets
Management

15. Careers in Marketing
Occupational Area: a category of jobs that involve similar interests and skills.
Jobs of the Future
51 Jobs into 2020 and Beyond…
List 3 from the list that appeal to you
____________________________

16. Careers in Marketing CEO’s/Owners Marketing Supervisor
Marketing Specialist
Career Sustaining
Entry-Level