1. Distribution final project
Marketing principles fall 2016

2. distribution project timeline
Wed - fri
Mon 12/19
Tue - wed
WEDNESDAY
Receive assignment
Review grading rubric
Learn vocab
See example
form groups of 3 people max
Thursday & Friday
Continue Research
Create presentation
Poster
PowerPoint
Last touches
Finish up all presentations
Confirm your group members will all be in attendance mon-wed
1st presentations
Students who are EXEMPT from finals must present monDAY
If you are not the exempt member of your group, you still show up tue & wed to earn your full grade
presentation days
If you did not present Monday, you will be randomly assigned a presentation day tue or wed
NOTE: YOU *WILL* LOSE POINTS IF YOU DO NOT
CONTRIBUTE TO PREPARATION
ATTEND YOUR PRESENTATION
SPEAK IN YOUR PRESENTATION
ATTEND EVERYONE ELSE’S PERSENTATION
STAY QUIET DURING OTHER’S PRESENTATION

3. MARKETING VOCABULARY Major retailer
A Large entity that sells goods or commodities directly to consumers, through various distribution channels with the goal of earning a profit.

4. MARKETING VOCABULARY Product offering
The variety of products or services available in each product line.

5. MARKETING VOCABULARY Logistics
Planning for the transport, storage and delivery of goods going in and out of a business.

6. MARKETING VOCABULARY Distribution channel
A distribution channel is a chain of businesses or intermediaries through which a good or service passes until it reaches the end consumer.

7. MARKETING VOCABULARY Pitch
A presentation that attempts to persuade someone or something, with a planned sales presentation strategy of a product or service designed to initiate and close a sale of the product or service.

8. The COCA COLA company New product: chocolate … Infused with coca-cola
COKE’S SUCCESS SO FAR
OUR PRODUCT IDEA
OUR DISTRIBUTION STRATEGY
Performance: Improving based on their total assets being more than their total liabilities and improving it has from 2012 to 2016
TARGET MARKET: Anyone 12+ years
PRODUCTS: Coke, Sprite, Dasani, Fanta, Minute Maid, Simply Orange, Smart Water, Powerade, Fresca, Fuze, Odwalla
New product: chocolate … Infused with coca-cola
Target market: everyone!!! 6+ years Pricing: $1.99
DISTRIBUTION CENTERS: Several cities in the southeast
production & distribution centers: Chattanooga, TN; B’ham, AL; Baton Rouge, LA
DISTRIBUTION PLAN : Produce/Package in Birmingham, use trucks to transfer to other distribution centers, use trucks to distribute to retail stores.

9. Coca cola distribution

10. The COCA COLA company New product: chocolate … Infused with coca-cola
COKE’S SUCCESS SO FAR
OUR PRODUCT IDEA
OUR DISTRIBUTION STRATEGY
Performance: Improving based on their total assets being more than their total liabilities and improving it has from 2012 to 2016
TARGET MARKET: Anyone 12+ years
PRODUCTS: Coke, Sprite, Dasani, Fanta, Minute Maid, Simply Orange, Smart Water, Powerade, Fresca, Fuze, Odwalla
New product: chocolate … Infused with coca-cola
Target market: everyone!!!
Pricing: $1.99
DISTRIBUTION CENTERS: Several cities in the southeast
production & distribution centers: Chattanooga, TN; B’ham, AL; Baton Rouge, LA
DISTRIBUTION PLAN : Produce/Package in Birmingham, use trucks to transfer to other distribution centers, use trucks to distribute to retail stores.

11. Where to go to get
Company performance

12. COMPANY
PERFORMANCE

13. Now IT’S your turn to
BRAINSTORM & RESEARCH