1. Program Run Dates: July –Sept 17 Key Messages:
Program Lead AFSVA/SVOFN
Key Contact Name: Charissa Jarrett DSN:
Date Issued: May 2017
AFSVA Family Frenzy
Program Run Dates: July –Sept 17
Key Messages:
Provide entertainment for an underserved market segment while fostering a sense of community
Enhance existing club programming
Program encourages partnership with other activities such as Arts and Crafts, Community Center or Outdoor Recreation
Key Facts:
Club hosts 3 interactive summer events
Family Field Day
Family Movie Sing and/or Dance Along
Family Back to School Dance
Event theme recommendations as well as suggested menu and activities included in program guide
Program Open to 10 Group 1 installations only
Selected participating installations receive up to $5k in reimbursement for purchases of decorations, entertainment, and event favors for events
Family Frenzy 2017 program and reimbursement is specifically for Group 1 installations to provide assistance to financially strained and remote/isolated locations
Implementation/Action
Provide club and marketing managers the tools and resources to implement and market program through a variety of collateral and social media pieces
Resources/Links
For Marketing Offices:
FSS Marketing Department-
Please use the attached slides to present current single Airman programs, events and services offered at your installation. Per AFPC/DPS, FTAC has set aside a 30 minute slot for each Marketing department to educate Airmen on FSS opportunities. This is the perfect time to promote all your single Airmen happenings!
The Communication Card is a quick synopsis of the Single Airman Programming Initiative (SAPI). Please work with your SAPI POC and Liaison to ensure current offerings are included in the slides attached. Develop/tweak the slides prior to each FTAC course to promote and enhance your installation programs.