1. Helados La Azteca 2028
Simplicity is an art

2. To Innovate and fuse the best of mexico and the best of us to bring the world something new.
Mission statement

3. Core Values 01 02 03 04 05 A commitment to innovation and excellence
Always looking forward
A commitment to innovation and excellence 02
Leadership
Having the courage to shape a better future 03
Hunger
The ability to never loose faith while facing the brutal facts 04
Passion
A commitment in our hearts and in our minds. 05
A commitment to building strong communities
Bringing it all together, to build the communities we want to see.

4. Only the strongest will survive.
Best in The World
Our culture will be a rigorous one. Based on our core values and commitment to excellence and consistently providing immaculate results, We will be creative innovative and hungry,
Only the strongest will survive.
Culture

5. Our Services Catering/ Corporate events. Delivery Stores
We will offer a variety, Of catering options, also integrating our corporate colander celebrating different holidays.
Catering/
Corporate events.
With our own delivery service, we will no longer depend on the reliability of strangers.
Delivery
Stores
25-50 Stores Across Texas
Austin. DFW. Houston.
Each Store will have the ability to provide our products to partner with any business in the area, weather it be providing bulk ice creams for different chains, or catering for specific schools or corporations.
Each store will have its own delivery service, in which customers can order online or over the phone and pay, our drivers and people on deliveries will represent us as a company and our image.
Catering will be a very fun part of our services, from national ice cream day, to birthdays and corporate events, our company will take this opportunity to build relationships with the community and offer the best service and quality food for our people.

6. Value Propisition Quality
A key step for us is to ensure we are always using a quality, driven mindset,
Providing the top quality in every aspect.
Quality

7. Four new positions Director of hospitality
Handles all matters hospitality, and customer relations
Director of P.R.
Training, team member relations, guiding, and development
Manufactoring director
Oversees mass product manufacturing as well as vendor relations.
Technical Director
Oversees all the technical aspects of our store.

8. With a big focus on the customer experience, we will target our main demographics we have now, but capitalize on the opportunities we are missing today.
The customer is King

9. Customer Relations
Through loyalty rewards, birthday specials, and lots of other perks we will build lasting relationships with our customers using incentives to secure their return and word of mouth advertising.

10. Key activites Getting organized Put what we have to the test
The first step in our journey is to get organized
Put what we have to the test
Put it in motion, once we have our materials down its time to put them into practice.
Service, Quality, etc
Go Nuclear!
Creating partnerships and relationships with retail stores, family owned restaurants and quick stop shops, that represent our values, making a nucleus where our product and values can be represented far from our stores alone.
Get involved with the community
Holding charity events and getting involved with our community will strengthen our bond with our people and give us a better bakcing.

11. Revenue streams 01 02 03 04 In store sales
Including the drive through , will be 60% of revenue. 01
Catering community, and corporate events
Catering will make up 10% of instore revenue 02
Partnerships
Key partnerships with retail stores, and local businesses will help us build a strong source of revenue. 20% 03 04
Property
Purchasing and leasing out properties is also an opportunity, 10%

12. Key resources. The best in the world. Our stores Our people. Vendors
Partnerships
Suppliers etc.
Vendors

13. Value Driven Value With a focus on a premium Value
In every aspect of our company
and with a high degree of
personalized service. We can
attract top talent top partnerships,
and partners and build a lasting
impression on the world.
Fixed costs, all
Local rent or leases, employee salaries, and basic services

14. World Domination
We are going Global! 20??
Maybe one day.

15. TimeLine Layout
2028
2018
2019
2022
2024
2026
Establish a strong presence in the community,
Have a final draft of all training, charts and be fully organized.
Start opening HLA 2 move into new space put all practice into action.
Have 4-5 stores operating at full capacity.
By this point we would have found our hedgehog concept
Have established relationships with retail chains and start building the HLA Empire
Have Stores Fully operational
Have a headquarters and warehouses to mass distribute products
Have at least 15 stores that are fully operational.