1. Factors Influencing Food Choices

2. Why Are You Eating That?

3. Factors Influencing Food Choices
Physical
Psychological
Social
Cultural
Resources

4. Physical Factors: Health
Essential to life
Nutrients are needed for body to function properly
To control diseases such as diabetes

5. Physical Factors: Health
Nutrition: Study of nutrients and the body uses them
Nutrition: How food choices affect health
Benefits of good nutrition: Look your best, grow properly, and you have energy

6. Physical: Taste
You enjoy the taste of food
Source of pleasure

7. Physical: Age
Needs are different throughout the life cycle

8. Physical: Appetite VS Hunger
Appetite: A natural and healthy desire for food “Want It”
Hunger: Body needs food “Need It”

9. Psychological: Emotional Eating
Stressed, troubled, bored, or unhappy

10. Psychological: Means of Rewards
Food for good grades
Food for good behavior

11. Psychological: Food Associations Past Experiences
Reminds you of when you were a child
Attach importance to an occasion or a loved one

12. Social: Family
A time for families to prepare and share meals and time together

13. Social: Peer Pressure
Your friends influence your choices

14. Social: Special Occasions
Holidays, weddings, birthday parties

15. Social: Food Fads
What’s new and trendy?

16. Social: Food Fads
What’s old?

17. Social: Lifestyle
Your way of life
Activities

18. Social: Advertising
Advertisers want to convince you to buy their product

19. Social: Advertising Limited information Positive images
Celebrity endorsement
Scare tactics
Studies
Infomercials
False claims

20. Cultural: National Origin
Geography
Staple Foods
Economics
Foreign Contacts

21. Cultural: Religion Hindus do not eat beef Jews keep Kosher
Catholics refrain from meat on certain days
Muslims don’t eat nor drink during daylight hours during Ramadan

22. Cultural: Traditions
Food customs are handed down

23. Cultural: Ethnic Customs
Canada is a blend of many ethnic groups
Pretzels and doughnuts from Holland
Pizza from Italy
Tacos from Mexico
Egg rolls from Asia

24. Resources
Objects and qualities that can help reach goals

25. Resources: Food Supply
What foods are available
We may eat more fresh fruits and vegetables

26. Resources: Time
Time to prepare meals
Time to shop
Time to eat

27. Resources: Energy
Electricity or gas
Personal energy

28. Resources: Knowledge
Knowing how to shop and prepare meals

29. Resources: Skills
The ability to do something well

30. Resources: Money
The amount of money you have influences the food you can buy