1. CIPS GLOBAL REACH STRATEGY 2014 - 2017
Chris Gallagher, Strategic Development Director
Presentation to Congress
March 2013

2. Why does CIPS need to expand globally?
UK market mature and steady
Dynamic growth of new / emerging markets
Push / Pull effect
CIPS the only real international standard
Biggest of our kind in the world
Distance is dead – growth goes Global!

3. International Growth (*started in 2004)UK
NON UK
2004
2013
2017
Revenue
83%
45%
35%
17%
55%
65%
Community
77%
33%
20%
23%
67%
80%
* £50m revenue from £23m in 5 years!

4. GDP $2009 TOTAL WORLD INCOME $62,910 TR USA Euro Area (EU27) Asia Pac
Latin America
Central/Eastern Europe
MENA
Sub Saharan Africa
Rest of the World
$ 14,119 TR
$ 12,190 TR
$ 7,603 TR
$ 4,803 TR
$ 3,710 TR
$ 2,360 TR
$ 1,060 TR
$17,038 TR

5. Maturity/Influence potential
Principles for Growth
Country Satellites
Regional
Hubs
Strategic
Hub / Satellite
Maturity/Influence potential
Export
Model
Agency Model
Tactical
Opportunist
Value Potential

6. Strategic Hub / Satellite Model
Satellites U K / R O W A s i a P c f r M E N
Group
ROW
West
East
Africa
South
Middle
North UK
China
Australasia
Hubs

7. Country and Hub Model COUNTRY HUB
Focus on tailored activities for environment
Provides practical support and guidance to countries
Critical mass of members, circa. 1,000 +
Overarching leadership and management
Mandate to Professionalise
Key account management
Small serviced economic office
Small expert business team
Team of 5 – 9 people
Regional Advocacy & PR for profession
Led by General Manager
Led by Regional MD

8. We need your help …. Is the geography right?
How can we enhance the country hub / models ?
What are the key challenges to overcome ?
One size fits all or customised to market ?
What are the opportunities ?