1. Azure’s Focus on Innovation has Been a Perfect Match for Sales Enablement Solution’s Growth
“Azure’s continued pace of innovation, along with the steady introduction of new and valuable offerings that bolster its already robust and integrated set of features, has made it the perfect platform on which to build our own rapid growth.” – Marc Romano, co-founder and CTO, Seismic
SITUATION
Seismic sought to build out an SaaS offering for large enterprise customers on a platform that would allow it to scale its solutions and growing data requirements in a fashion that would match the company’s rapid growth as a whole. Having outgrown a service that lacked comprehensive and integrated functionalities, Seismic sought a platform boasting a more scalable and powerful infrastructure.
MICROSOFT AZURE ISV:
Seismic
WEB SITE:
LOCATION: San Diego, CA, USA
ORG SIZE: 200 employees
MICROSOFT AZURE ISV PROFILE:
Seismic is a sales enablement solution for enterprises that increases sales productivity and marketing effectiveness by delivering the right content at the right time. Anchored by the award-winning LiveDoc technology, Seismic customers are creating and analyzing sales materials that dramatically increase time spent selling and improve their win rates.
SOLUTION
Moving its platform to Microsoft Azure has been a boon to Seismic’s product development and engineering teams. The Microsoft Office suite is omnipresent among Seismic’s enterprise customers, making Azure a seamless fit as content updates are pushed to every document. Seismic leverages Azure offerings such as Azure Media Services, Azure Storage, Azure Virtual Machines and Azure Redis Cache, allowing its engineering team to continue to focus on developing core product features.
BENEFITS
Microsoft’s investment in Azure’s scalability has given Seismic’s engineering team confidence, knowing it can grow the product on one platform.
Utilizing Azure has eliminated time-consuming infrastructure maintenance, assisting in Seismic’s 120 percent growth in each of the past three years.