1. Joint Committees 2010 FIFA World Cup – Preparedness briefing
18 May 2010

2. CONTENTS MARKETING ACCOMMODATION INFORMATION
SKILLS AND SERVICE EXCELLENCE
REGIONAL SPREAD

3. MARKETING The world knows its happening here in 2010 – invitations went out in numbers

6. ACCOMMODATION ACCOMMODATION Availability:
establishments are listed on the database
rooms are listed on the accommodation database.

7. ACCOMMODATION MATCH REPORT
room nights in host cities are retained by MATCH.
In total room nights were held from the starting position;
In total contracted room nights have been released
Approximately 49% of ( room nights) of releases have been made in non-host cities which includes inventory contracted outside of South Africa ( ) due to no or little interest;
room nights in host cities have been released.
47% of these releases were “outside” of the world cup period

8. ALTERNATIVE ACCOMMODATION SALES PLATFORMS – accessible via South African Tourism contact center and southafrica.net
Rooms4u.travel

9. ACCOMMODATION PRICING
Independent survey results for Hospitality Industry:
Industry in general has practiced responsible and fair pricing for the event.
74% of all establishments are charging a 50% premium or less.
A total of 48% of establishments will not be charging a premium at all.
27% of establishments will not even be charging a premium on their lowest 2010 rate.
Only 26% intend to charge more 50% more than their highest normal 2010 rates.
Department and industry have consistently encouraged consumers to shop around (there is plenty to choose from).

10. INFORMATION Visitor Guide: Booklet (what tourists need to know)
Mobi-site: m.touristbuddy.co.za (more information) -
2010 Welcome Guide (what we must know about our visitors) –
The contact centre number is INFO or (4636) (in Portuguese, Spanish, German, English, French and Dutch) – 24/7

11. INFORMATION 5 new Visitor Information Centers (VICs)
(legacy projects).
Total 351 VICs across the country.
Fan Embassies at the three main air ports of entry.
Main VICs(in & around host cities) - info on the Visitors Guide

12. SKILLS AND SERVICE EXCELLENCE
Tourism Ambassador programme in partnership with LOC
Rollout of service excellence training

13. ITS AFRICA’S TIME
Africa Festival hosted by RETOSA – (Melrose Arch – Johannesburg).
All 15 SADC countries.
Rwanda as also taking part by request.
Duration of world Cup
Each SADC country to host country day.

14. Ke Nako and we are all behind Bafana Bafana

15. Let’s welcome the world the South African way – diski dance “feel it, it is here”

17. And the Lights are on – let the games begin