1. Social Media and Social Networking in HR
Everybody is Talking
Social Media and Social Networking in HR

2. This is the world today

3. Social media explained by the Pointy Haired boss…

4. Going to give you an overview of the Social Web – what it is, how it works, and why it important for any business to understand.
Give disclaimer! Not advocacy on what Publix should do.
Just trying to keep up

5. already in the conversation
If you are in business, and especially if you are a major brand, you are already involved in the dialogue
The major question that most companies must answer about this conversation is, how will you manage this dialogue, if you choose to manage it at all. Some companies choose not to. Being in social media is not the right choice for every organization.
The choice your company faces is whether you want to do anything to proactively manage, direct or influence the conversation by taking part in that dialogue. My advice is that you should be, but that decision is not an appropriate one for every organization.
HR professionals are also already engaged in the social media dialogue whether you know it or not., and frankly whether you like it or not. You face the same choices I just mentioned above.

6. Core Competency Understanding the social web Becoming a critical skill
Strategic opportunity for HR
Why? It is part of the new way we communicate. Not everyone, but enough you can’t afford to ignore it
The major question that most companies must answer about this conversation is, how will you manage this dialogue, if you choose to manage it at all. Some companies choose not to. Being in social media is not the right choice for every organization.
The choice your company faces is whether you want to do anything to proactively manage, direct or influence the conversation by taking part in that dialogue. My advice is that you should be, but that decision is not an appropriate one for every organization.
HR professionals are also already engaged in the social media dialogue whether you know it or not., and frankly whether you like it or not. You face the same choices I just mentioned above.

7. Social Media Not rocket science. Policy is not the priority
Know the tools
How social media might benefit
How social media tools might harm
Understand that social media is not the equivalent of rocket science.  It does involve technology, but it is only a type of tool.  Tools can be used for good or evil.
Don’t make developing a policy the highest priority on your professional agenda.  You need to develop at least a general understanding of the principal tools first.  This doesn’t mean you need to develop the competency of a power user.
Think about how social media tools might be useful within your organization.
Think about how social media tools might be used against your organization.
Think about identifying internal and external subject matter experts on social media who can offer advice and support.
Think about doing this BEFORE you are called on to  give advice.  If you wait until then, you are already too late.
Think of gaining social media expertise as an opportunity to develop your strategic presence at work, then think about taking advantage of this golden opportunity to enhance your career.

8. Who’s talking?
Customers
Competitors
Employees
Detractors
3rd parties

9. Blogs

10. Twitter

11. Tweetdeck

15. CUstomers

16. Competitors

17. Detractors

18. Government agencies

19. Employees

20. Employees

30. Mott’s

31. Mott’s

32. The 10 Commandments of Zappos
Core values keeps company on track
1. Deliver WOW through service
2. Embrace and drive change
3. Create fun and a little weirdness
4. Be adventurous, creative and open-minded
5. Pursue growth and learning
6. Build open and honest relationships with communication
7. Build a positive team and family spirit
8. Do more with less
9. Be passionate and determined
10. Be humble

33. communicate
This is the stuff you do every day, tied to your culture – basic building blocks that make your business move forward, coupled with the information that you glean from staying aware and in tune with your internal and external environment. In other words, use your basic communication processes to make strategic and topical interventions for specific employee relations issues. This builds positive employee relations all the time!

36. Social Media
Thoughts on Policy

37. Social Media Policy

38. Policy considerations
Introduce the purpose of social media
Be responsible for what you write
Be authentic
Consider your audience
Exercise good judgment
Understand the concept of community
Respect copyrights and fair use
Remember to protect confidential /proprietary info
Bring value
Productivity matters Source: Mashable

39. Forrester Use social media to enhance our research.
Be themselves and be Forrester too.
Engage in conversations.
Show thought leadership.
Be constructive.
Respect our clients.
Have a global voice.
Save our full value for clients.
Work with Forrester to build a social presence.
Comply with all Forrester policies and agreements.

40. Ethical dilemma
Employee posts photos from the night before where executive is in compromising situation via Facebook and flickr

41. Ethical dilemma
Employee talks disrespectfully about coworkers via Facebook

42. Ethical dilemma
Employee recommends the four employees you just fired via LinkedIn

43. Ethical dilemma
Employee posts semi-sexual language on coworkers photos via Facebook... think: Damn, you look hot!

44. Questions?

45. Michael Vandervort
Assisting companies with social media, HR and labor/employee relations issues and research
Phone:
Blog: