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Mission-led Business Introduction
David Hunter 22 November 2017
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Advisory Panel definition
Profit-driven businesses that make a powerful commitment to social impact With an ethos to contribute to society through their operations, goods and services a commitment to transparently delivering a positive social and environmental impact an understanding that parties beyond shareholders have a legitimate interest in outcomes of the business a recognition that value can be delivered sustainably by broader engagement with stakeholders
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The Panel’s prediction
by 2026 all UK businesses will have a mission that includes serving society and the environment. The most successful businesses will be those that manifestly deliver on that mission.
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