1. Mission-led Business Introduction
David Hunter
22 November 2017

2. Advisory Panel definition
Profit-driven businesses that make a powerful commitment to social impact
With an ethos to contribute to society through their operations, goods and services
a commitment to transparently delivering a positive social and environmental impact
an understanding that parties beyond shareholders have a legitimate interest in outcomes of the business
a recognition that value can be delivered sustainably by broader engagement with stakeholders

3. The Panel’s prediction
by 2026 all UK businesses will have a mission that includes serving society and the environment. The most successful businesses will be those that manifestly deliver on that mission.