1. Icons, Logos, and Symbols
ENGL 3190: Document Design

2. Icon Concise design element Design signals meaning
Signal warnings, topics in a text, or they can function alone

3. Logo
Abstract image that represents an organization, program, or project
Must have strong clarity and ethos

4. Symbol Images that represent concepts Symbols are more abstract
Symbols suggest rather than represent

11. 1926 London Underground Map

12. London Underground Simplified

13. Parts of Illustrations
Labels
Numbers
Titles
Callouts

14. Parts of Illustrations
Column/Row
Headings
Legends
Captions
Footnotes

15. Figure 2.4 EPA National Priorities List

16. Document Design Decisions
Do I use text or a visual representation?
Where do I place text, visuals?
How many columns should I use?
How do I group common elements?
What type styles and sizes should I use?
How do I accommodate different types of readers?