1. A NAYDO WEBINAR The Right Case Can Make All the Difference January 23, 2013 Sponsored by blackbaud

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3. A NAYDO WEBINAR The Right Case Can Make All the Difference January 22, 2013 Sponsored by blackbaud

4. Nikole Saffle Senior Program Director Boll Family YMCA Danny Maier EVP Development YMCA of Metro Detroit

5. Case Challenge Group Poll:
What has been your greatest case development challenge?

6. Case Challenge YMCA case too general Lacked a sense of clarity
Lacked a sense of urgency
Difficult for volunteers
Not compelling
“So what?”

7. Process Looked at our community needs
What is within our capacity and expertise?
What can we do that is uniquely ours?
Board retreat = buy-in
What do we care about?
The YMCA is a charitable not-for-profit organization under the IRS code.
There are four general types of organizations that can apply for this status for the following purposes:
Religion: such as a church
Education: an educational organizations such as the University of Michigan or Wayne State.
Poverty: Detroit Rescue Mission or the Salvation Army would qualify.
And the last, Community benefit: Such as the opera, Boys and Girls Club, Red Cross or the YMCA.

8. Urban Swim Initiative Teaching swim lessons to city kids
Kids do not own swim suits
Lack of access to pools
No fee potential
Transportation issues

9. Original case started with…
“Help us teach inner city kids to swim”

10. Case Challenge YMCA case too general Lacked a sense of clarity
Lacked a sense of urgency
Difficult for volunteers
Not compelling
“So what?”

11. Process to a better case
Gathered stories
Continued to refine
Semantics matter

12. “Urban Swim Initiative” became
“Detroit SWIMS”

13. Process to a better case
Gathered stories
Continued to refine
Semantics matter
Found an easy engagement process
“Donate a swim suit!”
“Why the Y tours”

14. You tube -

15. “Urban Swim Initiative” became “Detroit SWIMS”
Challenge
YMCA Solution
How you can help

16. Detroit SWIMS CHALLENGE:
Drowning rate for African-American and Latino kids is 3X that of their peers because we lack of access to pools and swim lessons.
We need to break the cycle of non- swimmers and make sure every child is safe and active through swimming.
Michigan is a state surrounded by water – our children need to be safe.
Solution:
YMCA can teach a child to swim in just 8 simple lessons using the Boll YMCA and DPS pools.
Our goal is to teach all children in Detroit to swim by the 5th grade – if we teach them at a young age – they are safe for life.
We can teach 1,500 children to swim each year if we have the funding.
We need your help:
A $65 donation and a lightly used swim suit can teach one child to swim for life.
We want to raise $100,000 each year to ensure every child in our city can swim.
We welcome donations of suits and volunteer swim coaches – most of all we welcome donations to ensure these children swim.

17. Bold Statement
“We are going to teach every child in the City of Detroit to swim by the 5th grade.”

18. People + Impact = $ Goal

19. Daris’ Story
The role of our Metro volunteers has grown in importance and involvement over the past few years. In addition to personal commitment to the organization, the majority of our Metro volunteers – and our branch volunteers – volunteer as part of the annual campaign. In fact, many new board members join our campaign volunteer structure as one of the best ways to learn about the great work of the YMCA and deepen their understanding of the mission and the success of the organization.
Since the campaign is only 8 weeks long, the Strong Kids Campaign is one of the best methods for learning about the organizations and become involved with your colleagues on the Board. We find that campaign volunteers build relationships with Board colleagues and find their work of higher value and greater personal satisfaction. Volunteers also bring enormous weight and credibility to the mission of the YMCA. Volunteers demonstrate a high level of personal commitment that resonates throughout the community.
Last, we have found that Board volunteers are -- by far – the greatest resource for identifying individuals, corporations and foundation that should be involved in the YMCA and can help provide the financial support to further our mission.
Most folks approach philanthropy with a little trepidation. Understandable – few people are eager to ask others for money. However, in philanthropy volunteers are not asking for themselves – quite the opposite. Volunteers asking are requesting for others – many or most who have little or no voice of their own. We are asking on behalf of those who can not ask for themselves.
Thanks for your time and I’d love to have any questions or thoughts.

20. Results SKC Year Kids Funds 2011 100 $15,000 2012 400 $30,000
$15,000
$30,000
$100,000 (since July)
9 of 10 are “new” donors

21. Engagement Swim teams collecting suits Olympian Peter Vanderkaay
Public schools opening up…
Board Committee now
Area corporate support way up
Community Committee – new volunteers
The role of our Metro volunteers has grown in importance and involvement over the past few years. In addition to personal commitment to the organization, the majority of our Metro volunteers – and our branch volunteers – volunteer as part of the annual campaign. In fact, many new board members join our campaign volunteer structure as one of the best ways to learn about the great work of the YMCA and deepen their understanding of the mission and the success of the organization.
Since the campaign is only 8 weeks long, the Strong Kids Campaign is one of the best methods for learning about the organizations and become involved with your colleagues on the Board. We find that campaign volunteers build relationships with Board colleagues and find their work of higher value and greater personal satisfaction. Volunteers also bring enormous weight and credibility to the mission of the YMCA. Volunteers demonstrate a high level of personal commitment that resonates throughout the community.
Last, we have found that Board volunteers are -- by far – the greatest resource for identifying individuals, corporations and foundation that should be involved in the YMCA and can help provide the financial support to further our mission.
Most folks approach philanthropy with a little trepidation. Understandable – few people are eager to ask others for money. However, in philanthropy volunteers are not asking for themselves – quite the opposite. Volunteers asking are requesting for others – many or most who have little or no voice of their own. We are asking on behalf of those who can not ask for themselves.
Thanks for your time and I’d love to have any questions or thoughts.

22. Thoughts, questions, ideas