1. The Customer – The Pain Points
Has created/written his/her own materials
experienced logistical/quality problems with self-published/copy center produced materials
Pearson Custom as the solution to the customer’s problem

2. The Customer – The Pain Points
Looking to condense a text
Pearson Custom as the solution to the customer’s problem

3. The Customer – The Pain Points
To cherry pick from multiple texts where no single suitable texts exists
Pearson Custom as the solution to the customer’s problem

4. The Customer – The Pain Points
Doesn’t have time to create own materials or use a text that doesn’t support his students.
Pearson Custom as the solution to the customer’s problem

5. The Customer – The Pain Points
Spending a lot of time looking for the right content
The finder/quest/quality/search
Pearson Custom as the solution to the customer’s problem

6. The Customer – The Pain Points
Unable to find the materials she/he is looking for
Pearson Custom as the solution to the customer’s problem

7. The Customer – The Pain Points
Looking for a way to enhance student engagement
Pearson Custom as the solution to the customer’s problem

8. The Customer – The Pain Points
Looking for materials that precisely reflect his teaching style
Pearson Custom as the solution to the customer’s problem

9. Passionate about teaching
The Customer – The Pain Points
Is passionate about teaching and wants materials that reflect his/her teaching style
Pearson Custom as the solution to the customer’s problem

10. The Customer – The Pain Points
Teaches very large sections and needs a solution that will better support his/her students
Pearson Custom as the solution to the customer’s problem