1. Brief summary of Executive Summary and Business Plan

2. INSTRUCTIONS TO PREPARE A BUSINESS PLAN
The Business Plan is composed by three parties:
Executive Summary
Textual part
5 years Financial Projections (including Breakeven Analysis and cash flow)
For each section suggestions follow. If applying to your Business take them in consideration developing your own paragraphs.
Chapters

3. EXECUTIVE SUMMARY Executive Summary
The summary is the doorway to the rest of the plan. Get it right or your target readers will go no further. Keep it short.
Executive Summary

4. SCHEME OF EXECUTIVE SUMMARY (max 4 pages)
1. Location of Applicant (City, State/Province,Country) :
2. Location of Project (City, State/Province, Country) :
3. Project Description :
4. Amount of Funding Requested :
5. Funding Structure:
6. Funding Type:
7. Business Type :
8. Financing Term Required:
9. Usage of funds:
10. Security Offered:
11. Appraised Value of Security:
12. Annualized Income Projection:
13. Guarantees Available,if Any:
14. Documents Available:
15. Full Legal Name Of Applicant:
16. Corporate Status:
17. Date and Place of Incorporation: (or establishment of LLC;Etc.)
18. Current Assets vs. Liabilities:
19. Name, Address,Telephone,and Telefax Numbers for Directors/Partners/Shareholders/Etc.
20. Name,Address,Telephone,and Telefax Numbers for Bank Reference(s):
21. Name,Address,Telephone,and Telefax Numbers for Accountants:
22. Name, Address,Telephone,and Telefax Numbers for Two (2) Commercial References:
22.a. Reference 1:
22.b. Reference 2:
23. Contact Party
Executive Summary

5. Business Plan (Textual Part)

6. APPLICANT DATA (COMPLETE CAREFULLY!!!)
Specify the following information regarding your actual company:
Company Name:
Company address:
Country:
Kind of Company:
Capital (total face value):
Capital real value:
Number of shares:
Face Value of each share:
Names of shareholders specifying how many shares are owned by each one:
Capital to be raised in Round 1:
Capital to be raised in Round 2:
Capital to be raised in Round 3:
Balance of capital to be raised after Round 3:
Number of Months before reaching of Breakeven point:
Annual Net (of taxes) Profit at third year of future activity:
Comments on data of this section:
General Data

7. OBJECTIVES General Data Objectives are business goals.
Companies need to set objectives and plan to achieve them.
Make sure your objectives are sure and measurable.
State specific goals.
General Data

8. MISSION
The mission statement is like a business’ charter.
It should summarize your business goals, your business offering, and your target market.
What are you selling, and to whom?
Why?
General Data

9. KEY TO SUCCESS General Data
Every business has different keys to success.
These are a few key factors that make the difference between success and failure.
In a retail business, for example, location and parking might be keys to success.
Avoid listing more than three or four elements at the most.
General Data

10. COMPANY SUMMARY General Data
Use this first paragraph to summarize the company-related information to follow in this chapter.
Be brief.
Briefly explain what your company sells, through what channels, and to whom.
Think of this as writing to people who will only read this summary, not the rest of the chapter.
General Data

11. COMPANY OWNERSHIP General Data
In this paragraph, describe the ownership of the company.
Is it a corporation, publicly traded?
Privately owned corporation, C or S?
Is it a sole proprietorship, or a partnership?
General Data

12. START-UP SUMMARY General Data Summarize your start-up plan.
Explain an attached start-up table.
Detail start-up costs.
General Data

13. COMPANY SERVICES General Data
Use this section to explain the services that your company sells.
Refer briefly to the most important needs satisfied, key product benefits, and important customer segments.
Don’t worry about repeating some information again later in the product section.
General Data

14. COMPANY LOCATION AND FACILITIES
Briefly describe offices and locations of your company, the nature and function of each one, square footage, lease arrangements, etc.
You may want to include more detail about facilities in your appendices.
General Data

15. FUNDS UTILISATION General Data
Briefly describe how funds are utilised.
General Data

16. RISKS FOR INVESTORS General Data Commercial Risk, Market Risk,
Each investments has commercial, market, management, political, supplier and infrastructural risks such as
Commercial Risk,
Market Risk,
Management Risk,
Country/Government risk,
Supplier risk,
Infrastructure Risk,
that Investors must know, please list them and explain how your Business reduces and manages the Investments risks.
General Data

17. RISKS OF THE SPECIFIC ACTIVITY
Each activity has specific risks such as
Completion cost
over-runs,
Start-up delays,
Direct competition,
Sales development,
Materials supplies,
Labor costs and disruptions,
Management has to face, please list them and explain how your Business reduces and manages the Risks of your specific activity.
General Data

18. SERVICES - PRODUCTS Services - Products
Use this first paragraph to summarize the chapter to follow.
Emphasize the important points, such as
the main service(s) or product(s) and
the way that they address user needs.
Services - Products

19. SERVICE – PRODUCTS DESCRIPTION
List and describe the service(s) or the product(s) your company offers.
As you do, think in terms of customers and customer needs.
How do you and your services fill the customers’ needs?
Services - Products

20. COMPETITIVE COMPARISON
Compare your offerings to those of your competitors.
Why do people buy yours instead of these others?
What benefits do you offer?
At what price?
To whom?
How does your mix compare to others.
Make a list of
benefits,
features, and
market groups,
comparing each element.
Services - Products

21. SALES LITTERATURE Services - Products Include copies of
advertisements,
brochures,
direct mail pieces,
Catalogs, and
technical specifications.
This should be added to the appendices.
Services - Products

22. SOURCING Services - Products
Explain the costs of providing the benefits you offer, whether they be products, services, or both.
Manufacturers and assemblers should list components and vendors.
Retailers or wholesalers should discuss their product lines and margins.
Service providers should explain the costs of providing the service.
Services - Products

23. TECHNOLOGY Services - Products
If applicable, what technology do you use to make your product or service?
Is this technology protected?
patent,
copyright,
trademark,
etc.
Services - Products

24. FUTURE SERVICE - PRODUCT
Present an outlook for future services - products.
Is there a long-term Strategy?
How are new services - products established?
Is there a relationship between market segments, market demand, market needs, and service - product development?
Services - Products

25. MARKET ANALYSIS SUMMARY
This first paragraph is a simple summary.
Describe the different groups of target customers included in your market analysis.
In some major markets you may be able to include projections of the total market, in units and dollars, plus recent market performance, and projected market growth.
In many smaller businesses you will simply define the kinds of people who will be your customers.
Market

26. MARKET SEGMENTATION Market
The market segmentation concept is crucial to market assessment and market strategy.
Divide the market into workable market segments—divided by
age,
income,
service - product type,
geography,
buying patterns,
customer needs,
or other classification.
Market

27. This section sets the scene for the market forecast that follows.
INDUSTRY ANALYSIS
This section sets the scene for the market forecast that follows.
Produce industry information that will serve as important background material.
Market

28. INDUSTRY PARTECIPANTS
Who are the players, and how many?
Is this a concentrated industry in which there are only a few major players, or a dispersed industry in which many small companies take part.
Who are their suppliers?
Market

29. DISTRIBUTION PATTERNS
Explain how distribution works in this industry.
Does it have regional distributors, as is the case for computer products, or magazines, or auto parts?
Does it depend on direct sales to large industrial customers?
Do manufacturers support their own direct sales forces?
Market

30. COMPETITION AND BUYING PATTERNS
Explain the nature of competition in this market.
What are the keys to success?
What buying factors make the most difference?
Price?
Product features?
Service?
Support?
Training?
Software?
Delivery dates?
Are brand names important?
Market

31. MAIN COMPETITORS Market List the main competitors.
What are the strengths and the weaknesses of each one.
Consider their
product,
price,
distribution channels,
reputation,
management,
financial position, and
technology.
In what segments of the market do they operate?
Market

32. MARKET ANALYSIS Market the detailed market analysis
Use the text to describe and refer to
the detailed market analysis
that examines your total potential market,
focusing on different customer segments.
Market

33. STRATEGY SUMMARY Market
On which segments of the market will you focus, and why?
How does your business offering (including what you sell, at what price, how you sell, and where you sell) match the customer needs in your target segments?
How does this offering compare to competitors’ offerings?
Market

34. PRICING STRATEGY Market Include present price list,
discount structure, and
credit terms.
Compare these to
the needs and wants of the customer, and
to the offerings of your competitors.
Market

35. SALES FORECAST
Use the text to summarize and highlight the Sales Forecast in a detailed sales forecast table.
Try to emphasize important points and explain assumptions to the sales forecast.
The monthly sales forecast chart and annual sales forecast chart should be drafted.
Market

36. STRATEGIC ALLIANCES Market Explain co-marketing, co-development,
commission, and
cooperative arrangements.
Is your fate tied to that of any other company?
Can you link your promotion or distribution strategies to another company in a way that improves your company’s position?
Market

37. MANAGEMENT SUMMARY Management Use this first paragraph as a summary.
Include
how many employees are in the company, and
how many members are there in the management team.
How many are founders of the company?
Management

38. ORGANIZATIONAL STRUCTURE
Explain your organization structure.
If you can, include a diagram of the organization as an additional illustration in the appendices.
Management

39. MANAGEMENT TEAM Management
List the most important members of the management team.
Include summaries of their backgrounds and experience, using them like brief resumes.
Describe their functions with the company.
Management

40. PERSONNEL PLAN Management Prepare a personnel plan, projecting
employees,
salaries, and
departments.
Explain
the plan,
assumptions,
personnel needs,
costs, and
benefits.
Management

41. FINANCIAL PLAN Financial Plan
Use this first section to summarize the financial plan in a few paragraphs.
How fast is the business expected to grow, and how do you intend to finance that growth?
Or are you growing slowly and producing profits?
Financial Plan

42. IMPORTANT ASSUMPTIONS
Use this section to discuss important assumptions, including the assumptions covered in the attached spreadsheets.
Explain how key assumptions have affected your financial projections.
Financial Plan

43. KEY FINANCIAL INDICATORS
List the indicator values for the most important financial variables, comparing projected results to actual and past results.
Explain the projected performance in light of the past performance and specific business activities planned.
Financial Plan

44. FIVE YEARS FINANCIAL PROJECTION (Tables)

45. financial projections
BREAK-EVEN ANALYSIS
Explain the break-even assumptions in the Break-even table from the Tables menu, and the break-even chart.
Divide your estimated annual fixed costs by your gross profit percentage to determine the amount of sales revenue you'll need to break even. For example, if Valerie's fixed costs are $6,000 per month, and her expected profit margin is 66.7%, her break-even point is $9,000 in sales revenue per month ($6,000 divided by .667). In other words, Valerie  must make $9,000 each month just to pay her fixed costs and her direct (product) costs. (This number does not include any profit, or even a salary for Valerie.)
financial projections

46. financial projections
PROJECTED CASH FLOW
Use the text portion to explain the key elements of the pro forma cash flow, which presents projected changes in cash balances.
The cash flow chart shows month-by-month cash flow and cash balances.
Your cash flow shows where money comes from, how you're going to use it and when you'll need to get your next loan or investment.
financial projections

47. FIVE YEARS PROJECTED PROFIT AND LOSSES
The profit and loss account is ‘a summary of the results of a business’s transactions for a period ending on the date of the balance sheet.
Use the text portion to explain the key elements of the pro forma income statement, which presents projected profits and losses.
The income statement table is called “Profit and Loss” in your Tables menu.
financial projections

48. PROJECTED BALANCE SHEET
Use the text portion to explain projected changes in assets and liabilities.
The balance amounts are shown in the Balance sheet table.
The balance sheet shows the position which has been arrived at after a period’s transactions
Assets
Liabilities
Current Assets (what you have)
Current Liabilities (what you owe)
Intermediate Term Assets
Intermediate Term Liabilities
Capital Assets
Long Term Debt
Equity (This is the "book value" of what's left over after all debts are paid)
Total Assets
Total Liabilities & Equity
financial projections

49. financial projections
BUSINESS RATIOS
There are two basic methods of using financial ratios. The first is by comparing the firm's ratios with those of other companies in the industry. The second method is to compare the firm's present ratios with their past performance ratios.
Use the text portion to explain the important business ratios calculated in a worksheet.
Note the key changes, and highlight the most important ratios.
financial projections

50. Business Ratios Samples
Profit Ratios
Gross profit margin = Sales Revenue-Cost of Goods Sold/Sales Revenue
Net profit margin = Net Income/Sales Revenue
Return on total assets = Net Income Available to Common Shareholders/Total Assets
Return on stockholders' equity = Net Income Available to Common Shareholders/Stockholders' equity
Liquidity ratios
Current ratio = Current Assets/Current Liabilities
Quick ratio = (Current Assets - Inventory)/Current Liabilities
Activity ratios
Inventory turnover = Cost of Goods Sold/Inventory OR: = Beginning Inventory Plus Ending Inventory/2
Days sales outstanding (or Average collection period) = Accounts Receivable/(Total Sales/360)
Leverage ratios
Debt to assets = Total Debt/Total Assets
Debt to equity = Total Debt/Total Equity
Times-covered = Profit Before Interest and Tax/Total Interest Charges
Shareholder-return ratios
Total shareholder returns= Stock Price (t + 1) - Stock Price (t) + Sum of Annual Dividends Per Share/ Stock Price (t)
Price-earnings ratio = Market Price Per Share/Earnings Per Share
Market-to-book value = Market Price Per Share/Earnings Per Share
Dividend yield = Dividends Per Share/Market Price Per Share
financial projections