1. Amateur Sports vs. Professional Sports

2. Amateur Sports
Amateur athlete: a person who does not get paid to play a sport
High school
College
recreational player
Amateur sporting events attract a large number of fans, attention, and money.

3. Amateur Sports: High School
In many communities, high school sports are a source of pride and part of tradition.
Regional influences affect the popularity of sports in the United States.

4. Amateur Sports – High School
The goal of the National Federation of State High Schools Association (NFHS)
make sure that students benefit from a balanced educational and athletic experience.

5. Amateur Sports – College and University
Sporting events at the college level are very popular and extremely competitive in all regions.
The National Collegiate Athletic Association (NCAA) posts its guidelines and rules on its Web site at
NCAA: a national organization that governs college athletics and oversees important decisions pertaining to athletics

6. Professional Sports
Professional athlete: an athlete that has the will and ability to earn an income from a particular sport
The income of a professional athlete is paid for by his or her employer, who is the team or organization.
Professional athletes also have the opportunity to earn income from endorsements.

7. Professional Sports
Teams in professional sports are considered fully functional businesses.
It is the main purpose of teams to get the best players in order to win events and attract fans who will purchase tickets and merchandise.

8. Activity
Select your favorite amateur sports team and your favorite professional team
Compare and contrast!
Number of players
Money spent
Revenue
Ticket Sales
Attendance at games

9. Women in Pro and Amateur Sports
The status of women in sports has advanced in the 20th century.
As early as 1932, Olympic gold medalist Mildred “Babe” Didrikson Zaharias not only excelled at most sports, she was also an impressive sports promoter.
On June 23, 1972, the enactment of Title IX, the Education Amendment, advanced girls’ participation in sports.
Title IX: a law that bans gender discrimination in schools that receive federal funds

10. Marketing Women's Sports Activity
Women’s Soccer
Women’s Basketball
Women’s Tennis
Women’s Golf
Women’s Motorsports
Women’s Hockey
Instructions:
Fill your half poster board!
Find information regarding the following:
History
Size of organization
Finances
Compare to males equivalent
Marketing Efforts

11. International Sports Marketing

12. Marketing Sports Internationally
Marketing sports internationally can be challenging due to cultural differences in markets
Must adapt marketing efforts to new markets
Worlds most popular sports….
Soccer (aka football)
Cricket
Requires help from the experts

13. International S&E Pioneers
David Stern is the NBA commissioner who is responsible for positioning the NBA as a global brand.
He opened international NBA offices in Barcelona, Hong Kong, London, Melbourne, Mexico City, Miami, Paris, Singapore, Taiwan, Tokyo, and Toronto.

14. International Pioneers
Mark McCormack founded International Management Group (IMG)
the largest sport marketing agency in the world.

15. International Sport Events
Olympics
X-Games
Both feature both amateur and professional athletes

16. Olympic Sports The modern Olympic Games were revived in 1890.
Winter Olympics established in 1924
The International Olympic Committee (IOC) plans the games and oversees issues and decisions.
The Amateur Rule
Previously only amateur athletes were allowed to participate in Olympic games
Overturned in 1986 games are now open to all athletes

17. Getting the Bid Marketing the Host Your competition:
Olympic Committee looks for host cities who…
Have venues or space for potential venues for athletic events
Water events, indoor, outdoor
Infrastructure
Is it big enough?
Is it capable of handling international travel?
Positive Media Coverage
Citizens willing to pay
Your competition:
Rome, Hamburg, Paris, Boston, Nairobi, Casablanca, Doha, Delhi, Thailand/Malaysia, St. Petersburg, Kiev, Budapest, Istanbul, Baku, Los Angeles, Washington D.C, San Francisco

18. Paralympics
The Paralympic Games are Olympic-style games for athletes with disabilities.
In 1968, Eunice Kennedy Shriver organized the first International Special Olympic Games.
1 million people in more than 200 programs in more than 150 countries.

19. The X Games Extreme Sports
Extreme sports: sports that involve nontraditional, daring methods of athletic competition
Extreme Sports are commonly used to promote other products
Energy Drinks
Clothing
X Games began in 1995
International Extreme Sporting event
Winter X Games began in 2002

20. Olympics Project 2024 Olympics in South Africa! Groups of 3
Select a city! Write your selection on the board!