1. 1.01
Acquire information about the sport/event industry to aid in making career choices

2. Types of Businesses in SEM
Franchises
Security
Advertising
Sporting Goods
Media
Kaser, K. & Oelkers, D.B., (2001). Sports and entertainment marketing [pp. 9,
14-17, 18-22]. Mason, OH: South-Western

3. Variety of Sports Available
Professional Teams
Professional Individual Sports
Collegiate/Scholastic Teams
Venues: Coliseums, Arenas, Speedways
Health Clubs
Recreation
Camps
Amateur Sports

4. Professional Teams Basketball: Charlotte Bobcats
Football: Carolina Panthers
Hockey: Carolina Hurricanes
Baseball: Atlanta Braves
PGA
World Tennis Association
PBA

5. Professional Individual Sports
Running
Swimming
Golf
Bowling

6. Collegiate and Scholastic Teams. Virginia Tech. University of NC
Collegiate and Scholastic Teams *Virginia Tech *University of NC *NC State Venues: Arenas, Stadiums, Coliseums, Speedways

7. Health Clubs Gold’s Gym YMCA Triangle SportsPlex
Ladies Fitness and Wellness
Quincy Roberts’ Elite Fitness Center

8. Recreation
Aerobics
Soccer
Basketball
Swimming
Area parks

9. Amateur Sports AAU-Amateur Athletic Union
Camps
Tennis Camp
Basketball Camp
Soccer Camp
Raven Knob
Amateur Sports AAU-Amateur Athletic Union

10. Variety of Entertainment/Events Available
Music
Movies
Theme Parks
Radio
Film
Television
Dramatic Arts
Video Games
Fine Arts and Science
Literacy
Casinos