1. What’s worked; What’s next….
Marketing Overview
What’s worked; What’s next….
October 24-26, 2013
Vicon Annual Sales Meeting

2. Web Traffic Year over Year: Oct. 1 – Sept. 30
Visits: 138,896 Unique Visitors: 77,313 New Visits: 53.5 % US Visits: 70,952
Visits: 156, % Unique Visitors: 90, %
New Visits: 55.8% 3.71% US Visits: 76, %
2012
2013
October 24-26, 2013
Vicon Annual Sales Meeting

3. Web Traffic Year over Year: Oct. 1 – Sept. 30
Compared to 7% Increase for Year Prior!
Visits: 138,896 Unique Visitors: 77,313 New Visits: 53.5 % US Visits: 70,952
Visits: 156, % Unique Visitors: 90, %
New Visits: 55.8% 3.71% US Visits: 76, %
2012
2013
October 24-26, 2013
Vicon Annual Sales Meeting

4. Regional Sites Now Running
October 24-26, 2013
Vicon Annual Sales Meeting

5. ViconNet JUMP Downloads
39% from the US
TOP Countries:
US: 431
Mexico: 124
Germany: 41
UK: 39
Qatar: 36
Portugal: 26
Canada: 24
Israel: 22
Brazil: 22
Turkey: 20
India: 18
October 24-26, 2013
Vicon Annual Sales Meeting

6. Vicon Mobile – past 3 months
Pageviews: 1402
Unique Pageviews: 1181
Average time spent on page: 2:03
Mobile Devices Unique Pageviews: 91
October 24-26, 2013
Vicon Annual Sales Meeting

7. Vicon Mobile YouTube Demo
Highest view rate of any Vicon video
October 24-26, 2013
Vicon Annual Sales Meeting

8. Vicon Annual Sales Meeting
Print Ads
Regular placement in BNP publications
Vicon Mobile
Professional Services
ViconNet Zone
Education Campaign
October 24-26, 2013
Vicon Annual Sales Meeting

9. Vicon Annual Sales Meeting
Education Campaign
1015 Unique Pageviews
519 Direct Entries – from campaign
October 24-26, 2013
Vicon Annual Sales Meeting

10. Vicon Annual Sales Meeting
SourceSecurity.com
We “own” this spot.
US: 12,146 impressions
Intl: 42,333 impressions
October 24-26, 2013
Vicon Annual Sales Meeting

11. Vicon Annual Sales Meeting
SourceSecurity.com
US Edition
481 unique page views
Cameras: 150
Security Cameras: 139
V960 Dome: 135
IP Encoder: 104
ViconNet Zone: 91
Hemispheric Camera: 82
International (UK) Edition
3,314 unique page views
Cameras: 828
DVRs: 603
Domes: 591
HD Express: 563
Software: 431
SurveyorVFT: 416
October 24-26, 2013
Vicon Annual Sales Meeting

12. American Jail Association
Primary sponsor of AJA Site
Skyscraper appears either left or right on EVERY page
Rotated with only 5 other sponsors
October 24-26, 2013
Vicon Annual Sales Meeting

13. Vicon Annual Sales Meeting
Government Programs
October 24-26, 2013
Vicon Annual Sales Meeting

14. Vicon Annual Sales Meeting
Dedicated Web Pages
October 24-26, 2013
Vicon Annual Sales Meeting

15. American Jail Association
In the past month:
888 members have seen our ad
186 members have seen our company landing page
October 24-26, 2013
Vicon Annual Sales Meeting

16. Vicon Annual Sales Meeting
Small Trade Events
IT Summit – Seattle, WA
Pennsylvania Association of School Business Officials (PASBO) – Pittsburgh, PA
ASIS Boston
ASIS NYC
Air Force Tech Expo – San Antonio
Alabama Sheriff’s Conference
Northeast Security Systems Contractors Expo (NSSCA) – Marlborough, MA
Virginia School Plant Managers Association (VSPMA) – Norfolk, VA
Border Security Expo – Phoenix, AZ
College & University Police & Investigators Conference (CUPIC) – Fairfax, VA
October 24-26, 2013
Vicon Annual Sales Meeting

17. Vicon Annual Sales Meeting
Updated Print
PSG – with HD Express
HD Express marketing materials
New ViconNet software brochure
Camera Guide?
Events Management?
October 24-26, 2013
Vicon Annual Sales Meeting

18. Vicon Annual Sales Meeting
New for 2014
AEC Program - BIM
iPresent Sales Tool
October 24-26, 2013
Vicon Annual Sales Meeting

19. Vicon Annual Sales Meeting
New BIM Portal - ARCAT
October 24-26, 2013
Vicon Annual Sales Meeting

20. Vicon Annual Sales Meeting
Who’s Using ARCAT?
October 24-26, 2013
Vicon Annual Sales Meeting

21. 2.7 Million User Visits Per Year
All Content developed by ARCAT expert specwriters and BIM developers
SPECS
All in the CSI 3-Part Format
All in DOC, RTF, WP, Text and RFI
All same font, size, spacing, indentations, etc.
BIM
All BIM objects developed by ARCAT so they have the same appearance and same level of technical content
All in REVIT 2011, 2012, 2013 and 2014 formats
October 24-26, 2013
Vicon Annual Sales Meeting

22. Reach A&Es NOT specifically looking for us
85% of the searches on ARCAT.com are by product…only 8% by manufacturer.
Manufacturer searches
Other searches
PRODUCT SEARCHES
October 24-26, 2013
Vicon Annual Sales Meeting

23. Advertising to A&E Community
Magazines
Full page monthly ads in 8 construction industry magazines
Search Engine Advertising
Google, Yahoo and 8 construction industry sites
Trade Shows
20 x 30 booth at 5 major trade shows
October 24-26, 2013
Vicon Annual Sales Meeting

24. #1 in Search for CSI Specs
October 24-26, 2013
Vicon Annual Sales Meeting

25. Vicon Annual Sales Meeting
iPresent Sales Tool
Watch Video
October 24-26, 2013
Vicon Annual Sales Meeting

26. Vicon Annual Sales Meeting
Marketing Overview
Thanks. Questions???
October 24-26, 2013
Vicon Annual Sales Meeting