1. DOMINO’S PIZZA
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2. Prepared By
Md Samsuddoha Sams Institute of Information Technology University of Dhaka
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3. Contents Overview of Case Study History Pizza Business Technology MIS
Interactive session (Question)
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4. Overview of Case Study Home delivery pizza chain
Innovation in business
TPS-Pizza Tracker
Foundation and progress
Competitors- Pizza Hut, Papa John’s, Little Caesar
Point of sale system, In 2003 Pulse
Pulse Of evolution
Pizza Hut, Papa John’s also have online ordering system
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5. HISTORY Founded in 1960 by Tom Monaghan.
Second-largest Pizza chain in the United States.
about 9,000 stores located in all 50 U.S states and franchised stores in 60 countries.
Approximately 180,000 worldwide franchise and corporate team members located in over 70 markets
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6. MARKET STRATEGIES Number 1 in pizza Sell more pizza, have more fun
Vision
Number 1 in pizza
Number 1 in people
Mission
Sell more pizza, have more fun
Goal
Customer for life
Increase no customer
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7. Why feel to Change Innovate to their business strategies
Overhauling its in store Transaction processing System
Providing other useful services (e.g Pizza Tracker)
Improving ingredients and freshness
In 2009 , domino’s had $1.5 billion sales and earned $80 million in profit
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8. Technology Point-of-sale System Pulse Pulse Evolution Pizza Tracker
Online polling System
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9. Point of sale System
Captures purchase and payment data at a physical location
Goods and Services are bought and sold
Computer, automated cash registers, scanners or other digital devices
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10. Pulse
Which improve customer service, reduced mistakes, shorter training times
Pulse performs some functions-
touch screen interface
maintaining sales figures
Compiling customer information
Delivery driver routing system
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11. Pulse Evolution Use thin-client model
Collect data and send them over the internet
State of the art online ordering system which includes pizza tracker
Allows customers to watch a simulated photographic version
Customize pizza size, sauces and toppings
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12. Pizza Tracker
Displays a horizontal bar that tracks an order’s progress graphically
Available on all online & mobile ordering systems
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13. Pizza Tracker
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14. MIS Processing Support System Point-of-sale system
Management information system
Pulse
Decision Support System
Online polling system
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15. Question
Question # 1: What kinds of systems are described in this case? Identify and describe the business processes each supports. Describe the inputs, processes, and outputs of these systems.
Question #2:
How do these systems help Domino’s improve its business performance?
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16. Question Question#3: How did the online pizza ordering system
improve the process of ordering a Domino's pizza?
Question #4: How effective are these systems in giving Domino's a competitive edge? Explain your answer.
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17. THANK YOU
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