1. Tagline (the concept in short)
Name of the Concept
Tagline (the concept in short)

2. Hypotheses / main assumptions
List some hypotheses that you believe to be true… eg Itch is related to neural activity - Distraction of itch will help decrease impact of itch Distraction is best achieved by playing a game

3. Supporting Evidence
- Study showed that X% of kids playing a game on Ipad when at the dentist, where Y% less affected by the pain Majority of people enjoy playing games Other scientific litterature supports this assumption.

4. Introducing _____________

5. Describe the solution in short. eg. “Name” is an app that….
Name of concept

6. This is how it would work
Step 3
Step 2
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Step 1
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7. These would be the features….
Feature 1 Feature 2 Feature 3.

8. This is how it might look like

9. Short description of technology that will be leveraged/used Lorem ipsum - Daumnum recto - dolor Sit amet

10. The technology works like this… - Lorem ipsum - Daumnum recto - dolor Sit amet

11. Name of the Concept