2. BIG IDEA!
“A day of fun!”

3. Objectives Reach out to a younger audience
Use Beaumont Enterprise, Facebook, Twitter, TX magazines to advertise “Fun Day”. 

4. SWOT Analysis

5. Strengths Premier visitor and convention meeting destination
Increase visitor spending and Hotel Occupancy Tax
Makes Beaumont relevant
Avid amongst older audiences

6. Weaknesses Fail to reach younger audiences
Lacks in areas other than business
Does not deal directly with Lamar students

7. Opportunities Could receive a great amount of profit $$$
Diversify the visitors
“A day of FUN!”

8. Threats
Surrounding areas
Media

9. Problem Statement
Not many attractions for younger audiences

10. Strategy Target younger audiences
Visitors will register on the website
Lamar Students will receive a BOGO ticket

11. Budget Radio Ad for Market 6-20 = $3500 per week
Newspaper Ad = $250 per week
Online Ad = $480
Total for 12 months = $47,400

12. Creative Strategy

13. Execution
The Beaumont Convention and visitor’s bureau will host “a day of fun” in Beaumont. Having this event will allow younger people to experience parts of Beaumont that they haven’t seen before.

14. Public Relations
What's on your mind?

15. Social Media Marketing
Encourage residents of Beaumont to promote a feeling of belonging
Encourage visitors to invite family and friends on their return to their home
Customize the day to have activities for both children, and adults
Promote networking through social media and different activities at the event
Encourage visitors to post video of their day

16. Evaluation
Measure attendance and increases in persons staying at local Hotels
Compare persons staying in Beaumont throughout year and people staying in Beaumont during the previous year
Gather data from posted videos by recording view counts, and viewing comments