1. Consumers A consumer is a person who buys and uses food, clothing,
shelter or transportation.
They also use services to repair and maintain what they buy.
The way that a market economy consumes goods and services impacts the health of the economy
In a market & mixed economy, it is all about private consumption

2. Market / Mixed Economies want to keep production
Consumption
Business Growth
High
Employment
Increased
Standard of Living
More goods
produces
Market / Mixed Economies want to keep production
and consumption of goods as high as possible

3. In a market economy the “market decides” the basic economic questions
That market is driven largely by what consumers
want and what they are willing to pay for. (self-interest)
“The law of supply and demand”
In a market economy, entrepreneurs, labour, government, corporations and consumers interact in specific ways to address the basic needs of individual and of that society

4. Advertising & Consumers
Consumers are products to be sold; therefore, people are
turned into objects.
Advertising attempts to create a need where is may
not exist, as well as feelings of discontent: Consumers
are taught that they are not okay the way they are.
There is a cultural predisposition to believe what we see.
--Images are more powerful than words.
Advertising is a form of education and socialization.

5. The Ad andthe Ego
In the beginning, Ads were informational: considered people to be rational beings
1920s: ads talk less about products and more about the lives of consumers
mass production = mass production of markets to buy goods
the purpose of advertising is to produce consumers
production of discontent
you are not okay the way you are: generate self-criticism / anxiety
answer or salvation is products
people become the product (objects)
we are held to the standard of the people in the ads

6. people are very influenced when they are not consciously attending information
seeing is believing; images and symbolism
health of consumer economy = sickness of planet
where things come form or go to is invisible (slaughter house, coal mines, landfills, sewers)
over-consumption in one area results in scarcity in another.

7. Advertising rarely makes claims about products.
Instead, it links brands to people and lifestyles (symbolism).

12. PREMEDITATED WASTE PRINCIPAL OF CONSUMPTION: MAKE BEAUTIFUL
AND DESIRABLE THE USING UP OF RESOURCES
THE AMERICAN WAY?
1/4 OF WORLD POPULATION USES 3/4 OF RESOURCES
HEALTHY CONSUMERISM / ECONOMY = SICK PLANET
OVERCONSUMPTION IN ONE AREA = SCARCITY IN ANOTHER
THERE ARE AS MANY CARS IN AMERICA AS PEOPLE

13. Where do things come from?

14. Where do things go?

16. What are the costs of over-consumption?
SMOG
ACID RAIN
OZONE LAYER DEPLETION
GLOBAL WARMING
ENVIRONMENTAL TOXINS

18. What are the human costs
of over-consumption?
scarcity
disparity

19. Life of the Few:

20. Life of a Few More:

21. …and more:

22. Homeless

23. Life of too many:
Squatter Settlements

26. …And many more. Is this acceptable when the industrialized world has so much that waste is rampant?

27. Many people battle with weight problems…

28. Millions suffer through a different kind of weight problem:

29. to protect our resources?
How far will we go
to protect our resources?

30. QUESTION: WAR? WHAT IS IT GOOD FOR?
ANSWER: CONTROL OF ENERGY RESOURCES

32. Where will our choices take us? ENERGY

33. Technology

34. Trade and Manufacturing

35. ? Are our choices sustainable?
Who will participate and benefit from the economy of the future? ?
Are our choices sustainable?

36. CRY THE BELOVED PLANET
What is the main message that the writer is communicating?
Do you agree with the writer’s arguments? Why or why not?
What solutions does the writer advocate (suggest/support)?
Do you think it is likely that these solutions to be adopted anytime soon? Why or why not?