1. Promoting the Big “I” Value Proposition

2. Big “I” Value Propositions
IIABA Value Proposition:
To provide members with a sustainable competitive advantage.
Big I Advantage® Value Proposition:
Big I Advantage® seeks to unite the 51 IIABA state associations in pursuing IIABA’s mission of creating a sustainable competitive advantage for members by deploying member agency buying and distribution power to develop innovative, member-exclusive and profitable products while supporting the advocacy efforts of IIABA.

3. Defining a Value Proposition
Know Your Value Proposition:
What are the greatest benefits in your state?
What products/services do you have that are unique v. your competition?  

4. Defining a Value Proposition
Know Your Value Proposition:
What does national have that you can leverage in your backyard?  Best Practices? Ask an Expert? E&O?  Market Access?

5. Locating Sources independentagent.com or iiaba.net

6. Sending this Message to Prospects
SMAC/Membership
Creating a Member Recruitment Plan *
Articles
Campaigns
Program Support
Social Media
Brochures & Flyers
Marketing Materials
Resources
Webinars

7. Delivering Value to New Members
Onboarding checklist *
Specific Weekly activities weeks 1-12
Conference/Meeting Time
E&O
Volunteer engagement
Volunteer mentor outreach schedule

8. Ongoing Messaging Membership Overview PPT* Talking Points Documents*
Big “I” Professional Liability
Big “I”
Social Media Posts
Trusted Choice® Resources*
TrustedChoice.com/Agents
Virtual University

9. Questions?