1. Chapter 9 Corporate/ multi-business strategy
Digital Image PowerPoint to accompany:
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2. learning objectives
• know the golden rules for corporate strategy development
• understand the reasons why organisations might diversify
• know the four questions of corporate strategy
• know how the corporate centre can create value in a corporation
• know the different theoretical approaches to determining relatedness between business units in a diversified corporation
• understand when unrelated diversification may be useful
• know the advantages claimed for diversification and the evidence of the success of related and unrelated diversification
• know the techniques available for assessing a corporate portfolio of businesses

17. End of chapter