1. Target Audience Project
Sanha OH
Target audience: women who live on their own in London Focused group: Kingston university students Problem: safety, mental health(homesick, loneliness, isolation, depression) Solution: making online platform to connect the women who live on their own in London

2. Target Audience Mood Board

3. Value Proposition Canvas
Gains
Sharing their own knowhow to live alone healthy and safety
Connection group
Share their product, furniture, clothes, etc.
Chat on both of online and offline
Sympathize and help each other
Feel connected and not alone
Pains
Uncomfortable environment to people who don’t want offline meeting
Invasion personal information & privacy
Tasks
Making comfortable environment for people who don’t want offline meeting
Keep the balance between the connection and time for self
Protect personal information & privacy
Making platform
Marketing & Advertising

4. Survey Questionnaire:
1. How long have you been living on your own in London?
2. What is the most uncomfortable thing in living alone?
3. What is the most dangerous thing in living alone?
4. Do you feel the need to join the connection group?
(which consists of women who live on their on in London)?
5. Would you prefer the offline meeting of connection group?
6. What do you expect to the connection group?
7. Have you ever felt the loneliness or isolation while living on your own?
8. Are you an international student?
9. Do you have someone who support&help you in London?

5. Survey Analysis
Survey target: KU female students who live on their own in London
Survey method: SurveyMonkey(online)
Number of respondents: 11
73% of respondents have lived in London in under 1 year
82% of respondents are international students
55% responded that they feel the need to join the connection group which consists of women who live on their on in London
45% responded that they are not sure to join into offline meeting of platform
55% responded that they do not have someone who support&help them in London
The most expected benefit of the platform was “feeling connected”. The responses that helping each other and sharing knowhow to live on their own were next

6. Survey Analysis Q. Uncomfortable things in living alone:
No.1 Loneliness
(answers of respondents)
lonely nights, depression, drinking alcohol alone, no boundaries, lack of motivation
Not having many people to talk, feeling lonely, missing my family
No.2 Housework
buying groceries, cooking just for myself, doing laundry, cleaning the whole house myself

7. Survey Analysis Q. Dangerous things in living alone: No.1 Safety
(answers of respondents)
no one is there to make sure I get home safe every night, nobody at home in case of an accident, going to home at night
No.2 Mental health
depression, extreme expression can lead to suicide when you are alone and no one would even know

8. Conclusion of Survey
All of respondents answered that they felt the loneliness or isolation while living on their own
This survey result shows the high correlation between living alone and feeling lonely
It could be the proof of necessity of the platform for women who live on their own

9. Empathy Map Think & Feel Freedom Loneliness & Isolation Missing home
Being scared of being alone at night
Nobody at home in case of an accident
Say & Do
Independent life
Cooking & Cleaning oneself
Chatting & Calling with friend
Video call with family(FaceTime, Skype)
See
Social media
Products for one person household
Online chatting app
Watching video on YouTube
Hear
News about crime for women
Listening music on YouTube

10. Contact to KU student union
Connect UK International Society
I visited the student union of KU(in Penrhyn Road campus), and met two staffs of student union center for research.
There is connect group(Connect UK International Society) for international students as a society of university.
Connect UK International Society has membership fee(3￡), and it is not well known to international student.
Also, there is not the platform or service for female students who live on their own in KU.

11. Research Statistics & figures of KU Female Students in KU
10,125(2017/18)
International Student in KU
2,892(as of 1 December 2017)
Total number of students in KU
17,547

12. Research Statistics & figures of London Women who live on their own
4,152,000(2017)
Age 25-44: 464,000(2017)
Number of Londoners
8,788,000(2016)

13. Scamping
Scamps of platform design

14. References
Number of people living alone in the United Kingdom (UK) 2017, 0. (2018). People living alone by age and gender 2017 | UK Statistic. [online] Statista. Available at: [Accessed 19 Feb. 2018].
Kingston.ac.uk. (2018). Student profiles - Facts and figures - Kingston University London. [online] Available at: [Accessed 19 Feb. 2018].
Wurkplace. (2018). Health and Safety Services | Liverpool | Chester | Wrexham. [online] Available at: [Accessed 29 Jan. 2018].
Domain. (2018). Why everyone should live alone before 30. [online] Available at: [Accessed 29 Jan. 2018].
A-Z Quotes. (2018). F. Scott Fitzgerald Quote. [online] Available at: [Accessed 29 Jan. 2018].
Ceipes.org. (2018). Training Course in Georgia sul consumo collaborativo – scadenza 12 luglio! | CEIPES. [online] Available at: [Accessed 29 Jan. 2018].
Kaiser Health News. (2018). The Power Of #MeToo: Why Hashtag Sparks ‘Groundswell’ Of Sharing — And Healing. [online] Available at: [Accessed 29 Jan. 2018].
Padveen, C. (2018). How to Win Friends and Influence People (On Social Media) - t2 Marketing International. [online] t2 Marketing International. Available at: [Accessed 29 Jan. 2018].
Eupedia. (2018). How to get to London. [online] Available at: [Accessed 29 Jan. 2018].