1. Use of Transportation Network Companies among MARTA Patrons
2018 Update
Robin Salter, PhD
Department of Planning, Office of Research & Analysis
Metropolitan Atlanta Rapid Transit Authority
February 26, 2018

2. Second study of TNC usage among MARTA patrons
Methodology
Second study of TNC usage among MARTA patrons
1,327 Intercepts on rail platforms and onboard fixed route buses during October 2017 – January 2018
Validation study

3. TNCs in Local News

4. Awareness & Usage in Atlanta Metro Area
In 2015, 37% of patrons had used Uber or Lyft at least once, and now almost that many use a TNC at least once per week.

5. TNCs – Used With or Instead of MARTA?
65% of trips are during the week – am/pm rush hours and evenings.
About one-half cost less than $10
Mention some of the MARTA promotions here.

6. Motivations for Using a TNC
Top reasons for using a TNC to travel to or from MARTA:
Faster travel time (47%)
Less wait time (32%)
No other travel mode available (20%)
Reliability (14%)
Bad weather (9%)
Top reasons for using a TNC instead of MARTA:
Faster travel time (58%)
Less wait time (30%)
Reliability (13%)
Bad weather (8%)
Personal safety (7%)

7. 57% 43% Sample 4 MARTA Patrons Who Have Used A TNC
Limited or no access to vehicle
43%
64%
Use a TNC at least one day per week.
75%
Ride both bus and rail.
Use TNCs for work commute (48%).
5 out of 10
Unlimited access to vehicle
57%
35%
Use a TNC at least one day per week.
22%
Ride both bus and rail.
Use TNCs for work commute (26%).
3 out of 10
89% ride 3+ days per week
77% ride 3+ days per week

8. Impact of TNC Use on Travel Choices

9. Lessons Learned & Next Research Steps
Use of TNCs among MARTA riders has doubled since 2015
Study more frequently
ID questions to track ongoing – stakeholder input
More info sharing across agencies
There is a need to further explore TNC customer segments
Continue data collection on current study – increase sample
Identify needs of consumer segments; post survey focus groups
Geographic analyses
Will need to track more frequently to stay on top of fast paced growth and potential changes in rider behavior
Full study annually
Ongoing tracking of key questions