1. Strategic Management and the Concepts of Marketing

2. Elements of Planning
Define: Planning is intended to focus attention on objectives
and to offset uncertainty; there must be a clear statement of
goals. Once the goals to be attained have been established,
premising must be developed, assumptions must be
identified, stated, and used consistently.
Premising includes analysis of planning constraints,
anticipation of environment within which plan unfolds.
Premise - reflects the level of care, specific setting, type
of service provided …

3. Planning Process – I
Define overall goal(s) – Improve diagnostic services
State objective(s) to attain goals
Invest in a PET camera
Improve diagnostic quality
Expand Oncology services
Stop this business from going across town
Other option – consider the application of cardiac imaging with a PET system

4. Planning Process – II Delineate: Functional Objectives
specific service to be provided
type of output
quantity and frequency of specified output
Time frame
Priority
Policies and Guidelines (if applicable)
Setup a procedure that will guide you through this the decision process

5. Decision Making Process
What system am I going to buy?
Devil’s Advocate - Develop arguments for and against – one vs. the other
Factor Analysis Matrix - Develop criteria with two major categories:
essential (must)
desired (wants)
Factors can be bet weighted if some are more important

6. Factor Analysis Matrix

7. Operational Research
Simulation and Model Building: Physical or mathematical
Changing the physical layout of a room or department
Stochastic Simulation: Data is developed through random numbers or variables. How does uncertainty play into the equation?
Absenteeism, no shows, and down-time
Waiting Line and Queuing Theory
Arrival (Predetermined or random)
Service (analysis of workflow)
Queue discipline (analysis of pattern)
Gaming and its Theory: mathematical analysis of conflict and strategy.
Strengths and Weaknesses - Sounds like an interview.

8. Decision and the Levels
Top Level Management = Mission Statement
Middle Level Management = Functional Objectives and Goals
Low Level Management = Further Delineation
Staff Level = Direct and Indirect Involvement

9. Steps of Decision Making
1. Agenda Building
2. Search for Alternatives
3. Evaluation of Alternatives
4. Commitment Phase
5. Continuing Assessment of Decision

10. Strategies for Decision Making Key To Strategy Formulation
Overall Picture
Strategic Planning
Key Objectives & Strategies
Operational Plan
Implementation of Strategies
Process
Out Put
Process
Out Put

11. Reasons for Strategic Planning
Guide the organization through the environment
Influences structure & process of organization
Affects profitability, growth, and survival

12. Qualities of Effective Management
Planning‑‑setting objectives, establishing goals, examining and predicting the present/future.
Decision Making‑‑part of the planning process in making a commitment from a choice of possibilities ... Develop additional alternatives in case initial plan fails.
Organizing‑‑Designing patterns for roles, responsibilities, and relationships to contribute to achievement of the goal(s) ... Mission Statement.
Staffing‑‑Determination of personnel needs: orientation, training, selection, continuing education.

13. Qualities of Effective MGT (cont.)
Directing‑‑A manager should influence, teach, coach, and motivate the worker toward the overall goal of the hospital.
Controlling‑‑What was accomplished? Did it contribute to the organization's goal(s)? Complement or correct...

14. Putting it All Together

15. The Basics of Marketing
Define: Marketing: a performance of activities which seeks to accomplish organizational goals and objectives by anticipating consumers’ needs and supplying them with appropriate goods and services.
Applies to profit/nonprofit organizations
More than just selling and advertising
Begins with the consumers needs
Provides a sense of direction

16. The Mission Statement and Strategic Marketing
Identifying the target market
Consumer Target Market Goods & Services

17. The Four P's YOU can control:
Product
Price
Promotion
Place

18. The Uncontrollable: Competitive Environment
Economic and Technological Environment
Political and Legal Environment
Cultural and Social Environment
Resources and Objectives of the Firm

19. The Marketing Mix Price Product Target Market Promotion Place
Competitive Environment
Resources and Objectives
Price
Product
Target Market
Social
Cultural
Promotion
Place
Technological Environment
Economic Environment

20. Consumer - Stimulus/Response Model
Inter-personal Intra-personal
Motivation Family
Perception Social Class
Learning Reference
Attitude Groups
Personality Culture
Problem Solving Process
Response Results

21. Maslow's Hierarchy of Need With the Consumer in Mind
Self-actualization
Esteem Needs
Affiliation Needs
Safety Needs
Physiological Needs

22. The product Life Cycle 1. Introduction of a new product
2. Growth of the product
3. Maturity
4. Decline

23. The Marketing Management Process
Implementation
Implementing
Marketing
Strategy
Control
Control the process

24. Any Questions?
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