1. The Fair Wood Initiative
Pivot Point
The Fair Wood Initiative
Creating a global market for smallholder-based wood

2. What We Learned Yesterday

3. What and How
A world where forest values support smallholders to manage and restore forests.
Building Value Chains for Timber Products by:-
Improving forest management to supply bigger volumes of better logs
Improving timber processing to produce high quality products that satisfy consumer needs
Making it easier for the manufacturer/end user to choose products made of smallholder wood
Connecting the actors in the chain

6. Markets Timber Stories LOHAS Market Processes Product Development
Legality

7. How (Part 1) Technical Solutions
Introduce Silviculture to produce the desired trees more quickly
Introduce new processing technologies to produce better products
Develop new products in a partnership between the forest, the processors and the end user

8. How (Part 2) Introducing the Fairwood Support System

9. Simultaneous support to the three main actors International Wood buyer
The Fair wood concept:
Simultaneous support to the three main actors
National Wood buyer
Smallholder Group
Sawmill
Industry Partners
NGO/CSO Partners
International Wood buyer
Fair Wood - regional
R&D Partners
Finance Partners
Finance Partners
Fair Wood
- International
Technical assistance
Fund matching
Market development
Industry Partners
Advisory Group
R&D Partners
The Fair Wood organisation and partners deliver services to the three main actors in the value chain.

10. Fair Wood activities to catalyse the creation of these value chains
Assessment - Attract, assess and select the right locations, entrepreneurs and partners
Forest management - Planning, training and startup support of sustainable forest management (native forest, agroforestry, smallholder plantations)
Sawmill: Profitable business from smallholder timber
Smallholder: Increasing value from sustainable forest management
Customer:
New product lines launched successfully
Production concept - Planning, training and startup support of wood processing venture, for access to advanced customers
Market making - Finding and acquiring advanced customers
Financing - Help financing startup and expansion for smallholders and sawmill entrepreneurs
Product development - Support customers and sawmill entrepreneurs in joint product development
Sourcing support – samples, testing, process, contracts, legality, certification
Communication – Marketing material, CSR material, internal training

11. The Lean startup
Continue?
Yes/No
Continue?
Yes/No
Continue?
Yes/No

12. The Fair Wood value chain startup support programme
Year 1
Year 2
Year 3
Year 4
Assessment
Evaluation
Pilot Industry
Expansion to full scale industry OK
Assessment
Support Entrepreneur in Entrepreneurship
Fair & profitable business established
Search and select Entrepreneur Team
Participatory
Assessment of
Forest Resource
Certified sustainable forest management
Support Smallholders in Forest Management and Entrepreneurship
Secure diversified customer base
Market Interest Assessment
Support Entrepreneur in Market Development
High quality processing
Logistic & Infrastructure Assessment
Support Entrepreneur in Timber Processing
Decision to make feasibility study
Decision to order Pilot Sawmill and to establish Smallholder Group
Decision to order Production Mill

13. Development plan Inception Phase 2017-2021 Fair Wood Programme 2021-
5-10 projects
5 years
Different locations
Best chances of success
Fair Wood Programme 2021-
Expand markets
Expand locally
Expand locations
Continuous development
Concept Validation Phase 2016