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Entrepreneurship and starting a small Business
* * * Entrepreneurship and starting a small Business CHAPTER 6 Nickels McHugh McHugh * * 1-1
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Entrepreneurship Accepting the risk of starting and running a business. Entrepreneurs prefer to have more control over their destiny. Bibi Rasel Md. Yunus Walt Disney
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Reasons for taking entrepreneurial risks
Opportunity Profit Independence Challenge
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What you need to be an Entrepreneur
Self-directed Self-nurturing Action-oriented Highly energetic Tolerant of uncertainty
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Important Terms to Know
Entrepreneurial Teams -- A group of experienced people from different areas of business who join to form a managerial team with the skills to develop, make and market a new product. Micro Preneurs -- Entrepreneurs willing to accept the risk of starting and managing a business that remains small, lets them do the work they want to do, and offers a balanced lifestyle.
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Reasons for home based business growth
Computer technology Corporate downsizing Change in social attitudes Tax benefits
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Challenges for home based business
Getting new customers Managing your time Separating work and family tasks Government ordinances Managing risk
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Web-based business Affiliate Marketing -- An Internet-based marketing strategy in which a business rewards individuals or other businesses for each visitor or customer the affiliate sends to its website.
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Intrapreneur A creative person who works as an entrepreneur within a corporation. Intrapreneurs use a company’s existing resources to launch new products for the company.
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Small Businesses Independently owned and operated, not dominant in its field of operation and meets certain standards of size. Businesses are “small” in relation to other businesses in their industries.
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Small-business success and failure
Figure 6.3 (from Text Book) Figure 6.4 (From Text Book)
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Learning about small-business operations
Learn from Others – Investigate your local colleges for classes on small business and entrepreneurship; talk to and work for successful local entrepreneurs. Get Some Experience – Gain three years experience in the field; then start a part-time small business. Take Over a Successful Firm – Serve as an apprentice and eventually take over once the owner steps down.
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Managing a small business
Begin with planning Writing business plan Getting money to fund the business Knowing your customers Managing employees Keeping records Looking for help
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Business Plan A detailed written statement that describes the nature of the business, the target market, the advantages the business will have over competition, and the resources and owners’ qualifications. A business plan forces potential owners to be specific about what they will offer. A business plan is mandatory for talking with bankers or investors.
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Sources of Fund/Capital
Personal savings Relatives Former employers Banks & finance companies Government agencies Angel investors Venture capitalists -- Individuals or companies that invest in new businesses in exchange for partial ownership.
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Knowing your customers
Market -- Consumers with unsatisfied wants and needs who have both resources and willingness to buy. Set out to fill the market’s needs by offering top quality and great service at a fair price. One of the great advantages of small businesses is the ability to know the market and quickly adapt to market needs.
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