1. Reinforcement Schedules

2. Continuous Reinforcement
Reinforcing the desired response every time it occurs.
Quick Acquisition
Quick Extinction

3. Partial Reinforcement
Reinforcing a response only part of the time.
Greater resistance to extinction.
Slower acquisition

4. Fixed-ratio Schedules
A schedule that reinforces a response only after a specified number of responses.
Example: I give cookie monster a cookie every FIVE times he sings “C is for cookie”.
- foul out after 5 fouls, typist paid per page

5. Variable-ratio Schedule
A schedule of reinforcement that reinforces a response after an unpredictable number of responses.
Example: I give Homer a donut at random times when he says “DOH!!!”
- slot machines, door-to-door sales

6. Fixed-interval Schedule
A schedule of reinforcement that reinforces a response only after a specified time has elapsed.
Example: I give Bart a Butterfinger every ten minutes after he moons someone.
- paychecks, test every two weeks

7. Variable-interval Schedule
A schedule of reinforcement that reinforces a response at unpredictable time intervals.
Pop Quizzes, Redialing after a busy signal

9. How can I use this?
Utilizing the variable ratio schedule of reinforcement is the key to attraction
First, these rules only apply to people who are ALREADY INTERESTED in you.
Research shows that people tend to date within 20% of their own attractiveness level
Therefore, you can date +/- 2 of your rating
What’s my rating? Ask 10 strangers (friends/relatives will not give you an accurate rating)

10. Once the person is interested in you, you can utilize variable ratio schedule of reinforcement to keep their interest
Follow the 1/3-2/3rds rule: Every 3 times they do something, do it back to them once (or twice)
If they call you three times, call them back only twice
If they buy you a present, the present you buy them should only be about 1/3 value
Don’t say “I love you” back to them every time they say it (DON’T SAY I LOVE YOU FIRST)
KEY POINT: The person who cares the least, or appears to care the least in a relationship holds the most power