1. Speech Making Process

2. Steps Audience Analysis Determine Purpose Select/Narrow Topic
Gather Support Materials
Develop Central Idea
Render Main Points
Outline
Rehearse
Deliver

3. Audience Analysis Demographics—physical characteristics
Psychographics or attitudinal analysis—psychological characteristics

4. Demographics Age Race, Ethnic background Gender Religion
Educational Level

5. Attitudinal Analysis
Attitudes—likes, dislikes such as food, music, clothing
Values—right or wrong such as drinking
Beliefs—true or false such as God or Elvis

6. Determine Purpose
To inform
To persuade
To Entertain

7. Select/Narrow Topic
Relevant to:
Audience
Occasion
Speaker

8. More Considerations Timely Amount of information available
Can be done in time frame given
Is NOT controversial
Is not about sex, politics, religion
Is something that can be explained easily

9. Types of Informatives Object Idea People, person Event Procedure
Can be sensed;concrete
Cannot be sensed;abstract
Noteworthy
General or specific
How to do something

10. Type of Research Primary—original Secondary—existing
Interviews, experiments, surveys
Secondary—existing
Books, magazines,
Websites, tv shows

11. Develop Central Idea
One complete, declarative sentence; one simple sentence

12. Render Main Points
Two or more
Three is standard
How many is too many?

13. Outline Key word Combination of words, phrases, and sentences
Full Content
Full sentences only

14. Rehearse In front of mirror In front of others Audio tape Video tape
Positive visualization

15. Deliver Types of delivery Manuscript Memorized Impromptu
Extemperaneous
Written out and read
Written out and memorized
No preparation
Combination

16. Steps Audience Analysis Determine Purpose Select/Narrow Topic
Gather Support Materials
Develop Central Idea
Render Main Points
Outline
Rehearse
Deliver