1. Introduction to Business & Marketing
Career Planning

2. Objectives
Define the attributes you should know about yourself when analyzing careers.
Apply goal setting guidelines to the career planning process.
Develop a plan to reach career goals.

3. What is a job? Work that people engage in to earn pay
Seasonal (i.e. summer or winter job), part-time, full-time

4. What is a career?
Work history of one or more jobs in the same or related fields of interest
Each occupation builds on interest, knowledge, training, and experience from other jobs

5. The Changing Workplace
Dynamic
Fluctuations in supply & demand of workers due to industrial revolution and advances in technology
Shift to a global economy

6. Shifting Norms of Employees
Baby Boomers
Born between and 1964
Company loyalty

7. Shifting Norms of Employees
Generation X (born between mid-1960’s and early 1980’s)
Generation Y (aka Millennials, born between 1980’s and early 2000)
Career-switchers
Expected to pursue 5-9 different careers in a lifetime

8. Implications for Workers
Need to be adaptable
Improve basic skills
Develop thinking skills
Build personal skills
Continuous education
Take classes
Read books
Build a network

9. The Career Selection Process
1. Conduct a self-assessment.
2. Identify & research possible career choices.
3. Evaluate your choices.
4. Make your decision.
5. Develop a plan.

10. Lifestyle Goals Desired location Type of housing Cultural environment
Relationships with family & friends
Type of work

11. Self-Assessment Values Personal Preferences Interests
Skills / Aptitudes
Personality
Personal Preferences

12. Values Beliefs that guide the way we live Examples: Service to others
Self-Expression
Teamwork
Personal achievement
Recognition
Family

13. Interests Things you enjoy Examples include: Leisure activities
Hobbies
School activities
Class or subjects
Social activities
Books
TV shows or movies

14. Skills & Aptitudes Skill Aptitude Ability or natural talent
Potential to learn a certain skill
Examples include:
Creative thinking
Languages
Communication
Leadership
Sports
Customer service
Organization
Sales

15. Personality
Combination of all the unique qualities that make you who you are
Sum of total feelings, actions, habits, and thoughts
Intellectual
Decisive
Outgoing

16. Personal Preferences Work Environment Relationships Indoors / Outdoors
Relaxed / Fast Pace
Sitting / Standing
Relationships
Teamwork / Alone
Data / Objects / People
Delegate / Self-Start
Level of Supervision

17. Employment Information
6 common places to locate
Employment Information
Print
Professional & Trade Associations
Career Counselors
Internet
Networking
Work Experience

18. Goal Setting Short-term Goals Medium Goals Long-term Goals < 1 year
3-5 years
Long-term Goals
5 + years

19. Goal Setting S
Specific m
Measurable a
Attainable r
Realistic t
Timely

20. Class Activity
Students will complete the VDOE Career Cluster Interest Survey
Class discussion to follow based on the 16 Career Clusters
Students will begin a job research project next class