1. Learn How to Run a Successful Tradeshow, Health Fair, or Community Event
Shar Lewis Club Reduce Consultant Vice President of Marketing and Business Development

2. Types of Events Tradeshows Health Fairs Community Events Women’s
Bridal
Test other types of tradeshows AFTER you have been successful at these (Gluten, Pinterest, Craft Shows, Gun shows – not as good)
Stay away from events where people are already healthy such as 5K and marathons or body building conventions.
Health Fairs
Local Business that already hold a health fair
Medical Centers/Hospitals
Community Events
Farmer’s Market
Family Days & Local Festivals
Anywhere where women and families are gathering that allows you to have a table of booth

3. How to Find your Events
Convention Center or Hotel that hosts Tradeshows
Visit their website and check their calendar of events
Google search for events within 15 miles from your zip code, such as:
Women‘s health events within 15 miles of 84109
Bridal event expos near Murray, Utah
Health fairs within 20 minutes of xxx
Test & try different combinations of key words and you will be amazed at what pops up
Community Event Calendars
TV & Radio stations
Chamber of Commerce
City websites

4. Tradeshows are Seasonal
Heavy in the Spring, February-May
Slow down over the Summer, few to none
We focus heavy on Corporate Lunches in Summer to offset no tradeshows. This is where your smaller community events are good.
Heavy in the Fall, August-October
Slow in Winter as most are themed around Holidays

5. What You Need NEW SERVICES BROCHURE
Create a Tradeshow Box that keeps everything together and in one place
Box should include the following:
NEW Inch Loss Banner
3 Retractable Banners ( Slim & Slender, Before & After, Bridal Back Fat)
Small table or podium (in the event they only provide a large 6 footer)
Table cloth
Bird cage or nice bowl/box for entry forms
2 Signs in Frames (Enter to Win & Body Contouring Package list)
1 small sign with your logo or a hanging banner with logo to hang from table
Clip boards with pens attached
Entry Forms
Body Contouring Package Certificates in Envelopes (if selling)
Sign up sheet on clipboard for upcoming seminars
Extra Pens
Services Brochure
Plants or Flowers
Chairs
Carpet
TV, Computer, Cords, Duct Tape if showing video
NEW SERVICES BROCHURE

6. Examples

7. Booth Set Up Lay the carpet on the ground of the booth
Place the table in the front center of booth with room for girls to stand on either side while working
Cover the table with table cloth and place signs, entry basket, plants, and services brochures on table
Place 6-8 chairs in the empty space 3-4 on each side facing inward (people will want to sit in your booth just to rest)
Place a clipboard, pen and entry forms (attached) on each chair
Hang NEW Inch Loss Banner high and in back to get attention to come to booth
Place 2 Retractable banners on each side of hanging banner based on event type. Use the Slim & Slender Retractable Banner and the Bridal Back Fat Retractable Banner for bridal shows or the Retractable Before and After Banner for Women’s and other Health related events

8. Strategy & Goals Keep it Simple!
Master the Simple Successful booth first.
There are a lot of things you can do at a booth such as SMT, Vital Scan, Massage, etc.
Don’t try any of these until you have MASTERED the simple and successful booth that is guaranteed to work, then you can test other strategies if you feel you need to.
Your two strategies for every event are:
Enter to Win
Buy it for Cheap
Always do Enter to Win/Buy it for Cheap if at least 2 girls are working the event.
Be sure to set a goal for the number of leads you want collected each day at the event and offer bonus if met.

9. How to Work the Booth Who is working the booth matters!
They must look the part in how they dress, do their hair and wear their make up
They must be personable, happy, fun and outgoing
They must be willing to approach every single person that walks by your booth… “Enter to win a Free Body Contouring Package where you can lose 4-14 inches in one hour?”
They must be willing to walk up and down the aisles and around the arena to get leads to enter to win
They must be passionate about your program and have their own story to share
They must be confident and able to clearly and concisely explain what you do…”elevator speech”

10. Follow Up after the Event
Remember…Everyone is a winner!
Call all entries within 48 hours
These are the funnest calls to make
We often add an extra seminar for 2 consecutive weeks to accommodate the winners
Use the Entry Forms to weed out your leads and pre- qualify based on your schedule
If you have an open schedule take everyone and try to sell and practice your close
If your schedule is full pre-qualify based on location, age, amount of weight to lose etc. (you decide)

11. Three additional Success Strategies to Grow your Business
NEW SUCCESS CHECKLIST
NEW MARKETING QUICKSTART GUIDE
HIRE ME to come to your clinic to provide personal, one-on-one COACHING and CONSULTING

12. Personal I Can Help You! training and coaching at your clinic
for you and your staff
specific to your needs
and goals

13. Sign Up Today! www.ClubReduceConsulting.com 801.917.0900
Train your staff NOW to take advantage of the Spring and Summer weight loss frenzy and have help with implementing the latest and greatest Club Reduce 4.0!

14. Thank You!