1. Webinar List Building

2. Assumptions You are a BELIEVER in my Webinar for Local Model or
You currently run Webinars in traditional MMO/Affiliate Space
Assumptions

3. 2 Primary Problems
You can’t get enough people to register for your webinars
No one shows up!

4. Why Listen to Brian?
"Brian Anderson is the guy that you want to be in the room when you’re looking to take your business through the roof. In the last year I’ve taken multiple things that I’ve learned from Brian and used each of them to add a few hundred thousand dollars to my bottom line." - Ben Adkins "I've seen Brian Anderson's software and strategies work over and over again, and what is truly special is how he overdelivers in a massive way by holding your hand and giving you every technical step, resource and software you need to get results." - Chris Munch

5. 538 Webinars in Last 12 Months!

6. Don’t Share This Stuff!

7. How Many People Typically Show Up for You?
0-50
50-100
300+

8. Over Past 10 Years – I see the Same Problem Repeatedly
Marketers do something like this….
Best Case
Day 1
Day 2
Day 3 (Day of Webinar)
Worst Case
Webinar

10. The Perfect World Campaign
Introducing…..
The Perfect World Campaign

11. 300+ Attendees – Each and Every Time!

12. Day 1 - GTW GTW: Set up GTW 1 click automation
    Set confirmation (when registered via 1 click goes w/ instructions to go to bot link for reminders) 
Advanced: TEXT CONFIRMATION - after successful registration - text links to BOT flow (not confirmation page or GTW link) to enter contest or claim bonus "Thank you for registering for my webinar! Be sure you go to contest.com to enter! Stop to opt out"

13. Day 1 - Bot
Bot: Invite w/ "Announcement" style broadcast to full audience 
        Engagement = link to reg for webby (gets GTW confirmation w/ instructions to go to bot link for reminders <<--- BETTER CALL TO ACTION - opt in for on call contest or pre-call bonus)
        Response in bot to link click: Did you get your confirmation ?  Y/N             Y: Congrats! You're registered - here's your pre-call bonus/homework/questionnaire whatever the call to action was - fulfill here - give before you take!                 And I'll send you a reminder for the call on (Date/Time) ok? Y/N
            Y: Thanks! Talk to you later
                    This response puts them in the "registered + confirm and remind" flow              N: Ok, I won't remind you here (but you'll still get an ) 
        No (to conf question): Uh oh! Let me open a support ticket for you Let me take care if that for you! Give me a couple of minutes and I'll make sure you're set up and I'll send you your personal join meeting link! 
                (this is internal - advanced strategy) (trigger alert to admin to manually communicate to visitor) 

14. Day
 Standard invitation w/1 click to GTW reg - but confirmation "page" is the "registered + confirm and remind" Bot Flow
            (Advanced Flow) (Standard flow will be no 1 click, GTW reg conf. instruction above applies) 

15. Day 2 – + Bot
Invite AM - Standard invitation w/1 click to GTW reg - but confirmation "page" is the "registered + confirm and remind" Bot Flow
Invite PM - Standard invitation w/1 click to GTW reg - but confirmation "page" is the "registered + confirm and remind" Bot Flow
(Advanced, if registered to not invite) 
Bot Invite - non clicked from Day 1

16. Day 3 - day before call (Email + Bot + VD)
Invite MID-DAY- Standard invitation w/1 click to GTW reg - but confirmation "page" is the "registered + confirm and remind" Bot Flow
(Advanced, if registered to not invite) 
Bot Invite - non clicked from Day 1/2
Voice Drop: Invitation w/ SUPER easy URL to reg page
GTW sends reminder  

17. Day X (Day of Call) – Email – Bot – Voice Drop
Advanced: TEXT REMINDER AM - To registration list - text links to BOT flow (not confirmation page or GTW link) to enter contest or claim bonus "Don't forget your webinar today! Be sure you go to contest.com to enter! Stop to opt out"
Invite AM - Standard invitation w/1 click to GTW reg - but confirmation "page" is the "registered + confirm and remind" Bot Flow
Invite 30 min before call - Standard invitation w/1 click to GTW reg - but confirmation "page" is the "registered + confirm and remind" Bot Flow
(Advanced, if registered to not invite) 
Bot Invite
Voice Drop 1: 3 hr before call (to non registered) Invitation w/ SUPER easy URL to reg page
Voice Drop 2: 3 HR before call - REMINDER to registered w/ SUPER easy URL to reg page
Bot Reminder - Day of call AM + 15 min before call 

18. Day x+1 Email 1x - Replay Bot - Start Replay Sequence
(Advanced Strategy includes Encore possibility) 

19. Bot Replay Sequence
Time of delivery of subsequent messages depends on engagement by visitor, "next" message delivered when visitor responds to previous 
Day x+1 - Broadcast to all who said they registered - Did you catch my training yesterday?
Y/N
Y: So what did you think?
It was great I learned a lot! / I have some questions
N: No I missed it - 
Go to Replay

20. Day x+2
1x - Replay 
Bot - Start Replay Sequence (in-play) 

21. Day x+3 (Next to Final Day)
2x - Replay 
Bot - Start Replay Sequence (In-play)
Optional: Text Replay Link reminder (ending soon)

22. Day x+3 (Final Day)
3x - Replay (Scarcity/Psychological triggers)
Bot - Start Replay Sequence (In-play)
Optional: Final Day Voice Drop(ending tonight)

23. Why does this work?
The more touch points you have with your audience, the better results you’ll get in every area of business.
All of this is leveraging multi-channel marketing
+ Bot + Voice Drop
Multiple touch points between the workshop hosts (us) and our audience.
It’s engaging with higher open/click rates