1. MKT 416 Chapter 11: Sampling Design and Procedures
MKT 416, CH-11, MNH

2. Figure 12.3 Sampling Design Process
Sample or Census
The Sampling Design Process
Define the Population
Household with a telephone number
Determine the Sampling Frame
Computer program for random telephone numbers
Select Sampling Technique(s)
Stratified sampling
Determine the Sample Size
500
Execute the Sampling Process
Figure Sampling Design Process
MKT 416, CH-11, MNH

3. Figure 12.4 Defining the Target Population
Extent: Dhaka
Figure Defining the Target Population
Time Frame: October 2018
Element: 18 year old females
Sampling Unit: Households with 18 year old females
MKT 416, CH-11, MNH

4. Determine the Sampling Frame Select a Sampling Techniques
Bayesian approach [sequential selection]
Sampling with replacements
Sampling without replacement
Determine the Sample size
Execute the Sampling Process
MKT 416, CH-11, MNH

5. Nonprobability Sampling Techniques
Convenience
Sampling
Judgmental
Sampling
Quota
Sampling
Snowball
MKT 416, CH-11, MNH

6. Probability Sampling Techniques
Simple Random
Sampling/ SRS
Systematic
Sampling/ nth
Stratified
Sampling/
Cluster
Sampling O t h e r
Proportionate
disproportionate
MKT 416, CH-11, MNH

7. Probability proportionate to Size
Types of Cluster Sampling
Cluster Sampling
multistage
Two-Stage
One Stage
Probability proportionate to Size
Simple Custer
MKT 416, CH-11, MNH

8. Strength and Weaknesses of Basic Sampling Techniques
MKT 416, CH-11, MNH

9. Choosing Nonprobability Versus Probability Sampling
MKT 416, CH-11, MNH

10. Uses of Nonprobability and Probability Sampling Internet Sampling
Issues in Online Sampling
Online Sampling Techniques
MKT 416, CH-11, MNH

11. MKT 416, CH-11, MNH

12. International Marketing Research Ethics in Marketing Research
MKT 416, CH-11, MNH