1. Point-of-Payment Customer Experience Rating System is Built on Microsoft Azure
“Without the services, tools and support we receive from Microsoft Azure, we absolutely wouldn’t be where we are today. As we continue to grow and evolve our value proposition, we’re actively exploring new, exciting Microsoft offerings.” – John Smerek, CTO, truRating
MICROSOFT AZURE ISV:
truRating
WEB SITE:
LOCATION: London, England, UK
ORG SIZE: 53 employees
MICROSOFT AZURE ISV PROFILE:
truRating is a point-of-payment rating system that captures validated customer experience ratings from on average 88 percent of consumers via the payment terminal. It enables business owners to track their ratings over time, compare ratings against anonymous competitors, link customer sentiment to spend, and get detailed analytics. The ratings are also available to consumers via a recommendations website they can trust.
SITUATION
To make its customer experience rating system a reality, truRating had to integrate with many different devices, systems, web services, and platforms. For its solution to be credible with the largest retailers and payment processors around the globe – enterprises for whom security is paramount – it was important for truRating to work with a platform provider that was extremely flexible, remarkably reliable, and highly secure.
SOLUTION
truRating chose the Microsoft Azure platform for its Software-as-a-Service customer rating system. With Azure, its developers can quickly deploy both lightweight API applications and more traditional cloud services where more granular levels of control are required. Azure PowerShell API allows for click- of-a-button deployments using a combination of MSBuild and third-party build agents. truRating uses Azure Service Bus and Azure SQL Server in the cloud and benefits from the near-instant, on-demand scalability crucial for delivering the efficient, high-performance services its merchants require.
BENEFITS
Microsoft Azure provides a rich set of application services that enable truRating to build using any language, tool, or framework.
Everything that Azure offers is backed by industry certifications for security and compliance so truRating can rest assured its data won’t be compromised.