1. Case Study Sanchez Electronic Devices
By: Robert Brown, Luis Hernandez, Stephanie and Jacqueline Delcid, Alan Luna, Olivia Shepperd

2. About Roberto Sanchez Engineer and Manager in a factory
Decisions, decisions
What product?
Location?
Where to sell?

3. Starting Up a Business Chose to make ID tags for PC’s
Already new of some potential buyers
Located factory near raw material
Workers were educated and hardworking
Networks helped him sell anywhere

4. The Business that Flourished
Prospered especially in Japan and India
Reasons why:
Good quality and service
Recession made for a weak dollar
Foreign purchasers got more for there money

5. Short Lived Success Prices were lowered because of competitors
Economy prospered and dollar increased
Tariffs imposed by the government helped at first but was later removed
Sales dropped
Japan and India sold items cheaper

6. Pack Up and Move Out
Closed factory in Cleveland and opened in Cuidad Juarez, Mexico
Reduced quality and faster assembly process
Reduced costs, small profit, and is still in business

7. Specialization
Specialization: to produce those goods and services which you can make most efficiently and with the greatest cost advantage
What good did Mr. Sanchez specialize in?
Reasons?
Examples of specialization in a global context?

8. Mr. Sanchez’s Decisions
Government actions
Factors that lead to the decision
Access to information

9. Exporting Goods Export: to sell goods or services to foreign markets
Countries where devices were exported
Relying on Exporting
Advantages?
Disadvantages?

10. Exchange Rate Exchange rate: the comparative value of two currencies
What role did exchange rates play?
How might U.S dollars affect Mr. Sanchez

11. Importing Goods
Import: to sell goods or services made in other countries in your home market
Products that were imported to the U.S
What is the value in imported products in your community?
What is the cultural impact?

12. Trade Barrier
Trade barrier: a governmental policy that affects the flow of trade
Trade barrier that helped?
What happened when it was removed?
Products with barriers or tariffs restricting trade
Removing trade barriers
No effects?
Dangers?

13. Goals on opening factory? Goals of U.S government policy at the time?
How did they change?
Who did they change?