2. Windows Embedded Smart, Connected, Service Oriented Devices
Dave Baker Architect – Microsoft UK //blogs.msdn.com/davbaker

3. Agenda
Why
Where
How
What
- Devices?
- Are They Used?
- Do I Develop Solutions?
-’s Coming Next?

4. Growth Boom In Smart, Connected Devices
50%
Connected Consumer Devices
23%
Connected Enterprise Devices
Growth Boom In Smart, Connected Devices 35 30 25 20 15 10 5
YOY % shipping growth
19%
Mobile PCs 4%
Desktop PCs

5. What's Driving The Growth?
“… 3 out of 4 companies will increase spending on devices such as smart phones”
Sources: Elena Malykhina, InformationWeek, Oct. 2006

6. What's Driving The Growth?
85%
“of companies will provide more access to applications via mobile devices in 2007”
Sources: Elena Malykhina, InformationWeek, Oct. 2006

7. What's Driving The Growth?
LOB
“It’s not , but Line of Business Applications that will drive the next level of take-up for mobile data in the enterprise.”
Sources: Stephen Pritchard, ComputerWeekly.com, June 07 Week, Oct. 2006

8. Corporate IT (or proxy)
Scenario 1 - Automotive
Authentication
Corporate IT (or proxy)
Car IT
TRADITIONAL
NEW
Product Lifecycle
Manufacturing
Resource Planning
Enterprise svcs
Commercial svcs
Office / comms
Entertainment
Driver
Cust Relationship
Warranty
Billing
Safety/security
Dynamic navigation
Optimisation
Passengers
In car systems
Dealer Management
Service Bay
Vehicle Portal
Diagnostics
Software updates
Reprogramming
Vehicle
Applications
Authentication
Integrated with corporate IT supported applications and infrastructure
Software applications integrated with / form part of in-vehicle systems and components

9. Aston Martin

10. Scenario 2 - Manufacturing
Consumption
Integrate with existing/new ERP/ CRM/ Supplier enablement systems.
Integration.
Reformat equipment data for enterprise consumption.
Enablement.
Industry standard command and data interfaces = SEMI GEM & SECSII standards.

11. Scenario 3 - Retail

12. Windows Embedded Windows XP .NET Micro Windows Windows Framework
Embedded CE
Windows XP
Embedded
Windows
Desktop
Increasing Functionality

13. Windows Embedded - Key Points
The right platform for the right environment
Multiple platform options
Real time options
Shared Source: access – modify – ship
IP Indemnification:
Protect OEM investments
Limit OEM legal exposure

14. Windows Embedded vs. Windows Mobile and WEPOS
targets a very broad array of market segments, both large and small
Windows Mobile
primarily targets PDA’s and Smart Phone market segments
Windows Embedded for Point of Service
primarily targets Retail Point of Sale and Kiosk market segments
a tiered set of highly-customised OS platforms
Windows Mobile/ WEPOS
one common (deterministic) OS platform
very expansive (and extensible) functionality
based on a subset of Windows CE, with added unique features, esp. for Exchange connectivity
based on a subset of XP Embedded, with added unique features incorporating retail standards

15. Developer Tools Windows XP .NET Micro Windows Windows Framework
Embedded CE
Windows XP
Embedded
Windows
Desktop
Increasing Functionality

16. Developer Platforms .NET Framework .NET Micro .NET Compact Framework
Increasing Functionality

17. Windows Presentation Foundation (WPF)
Subset of WPF
WPF/ Silverlight
Silverlight
Increasing Functionality

18. Our Industry Today From Connected Devices To Connected Experiences
Communicating
Having fun
Learning
Managing life
Recording memories
Connecting from anywhere
Collaborating
Staying Healthy

19. Our Industry Tomorrow Smart, Connected, Service Oriented Devices
Enterprise IT
Service Providers
OEMs
Devices Services
Management
Usage
Location
Advertising
Capability

20. Our Industry Tomorrow Smart, Connected, Service Oriented Devices
Enterprise IT
Service Providers
OEMs
Technology Trends
Software + Services
Many Core
Loosely Coupled
Service Oriented Development

21. Devices Working Together
Live Mesh
Devices Working Together
Anywhere Access
Platform Services
Simple to Share
Stay Up-to-Date
My devices “come alive” through the S+S platform and experiences
Devices are connected and aware of each other
Access your information and applications from anywhere
Simple to share with anyone you want
Keep track of the activities you care about

22. Summary Explosion in Device adoption
Devices are equal citizens with existing Clients
The Windows Embedded platforms give solution designers choice of capabilities
Developer tools and API’s common across all platforms
Quick translation of developer skills
Faster time to market

23. Questions?